Midi Health
Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers.
51 - 200 employees
Senior Growth Marketing Manager – Awareness, Paid Media
Job not on LinkedIn
November 24
Midi Health
Meet Midi: The only virtual care platform focused on female midlife health. Our care is designed by world class experts in perimenopause, menopause, and more. Everything we do serves our mission—to help women feel strong and healthy through a critical chapter of their lives and careers.
51 - 200 employees
📋 Description
• Manage Midi’s upper funnel paid media channels (TV/CTV, D/OOH, Display, OLV, Endemic Partnerships), driving efficient growth in new patients, prescriptions, and product sales. • Lead vendor inbound/outbound RFP processes, identifying the best partners and opportunities to support our marketing growth engine. • Own budgeting, reporting, and forecasting for owned channels, demonstrating the link from upper funnel reach to down-funnel performance. • Partner with creative teams on performance analysis and creative iteration • Explore emerging opportunities within owned channels and lead expansion into new ad platforms and formats • Work closely with cross-functional teams in marketing, operations, creative, and analytics to drive cohesive scale • Serve as a thought leader and actively contribute to Marketing team processes, culture, practices, and systems • Drive automation in campaign management through AI-powered tools
🎯 Requirements
• Hands-on experience and advanced knowledge in implementing campaigns through at least one major DSP (DV360, The Trade Desk, Amazon DSP, StackAdapt, etc.) • Experience managing end-to-end direct buys & endemic partnerships • Demonstrated capability of developing awareness media plans • Experience managing large paid media budgets of $10M+ annually • Experience in building campaigns for healthcare brands, deep understanding of healthcare compliance in advertising • Proficient understanding of marketing reporting and analytics, and attribution models, especially as it relates to demonstrating the impact of awareness campaigns • Thirst for continuous learning: stays up to date on platform innovations and industry trends • Comfortability in leveraging AI platform/creative management tools • Startup and/or eCommerce experience within the healthcare industry • Experience working with incrementality testing and Media Mix Models (MMM) • Management experience & passion for mentoring junior team members
🏖️ Benefits
• Competitive base salary • equity and benefits
Apply NowSimilar Jobs
November 24
Demand Generation Manager responsible for integrated campaigns to drive pipeline and growth at Grow Progress. Work with a team to enhance messaging through behavioral psychology.
🇺🇸 United States – Remote
💵 $95k - $120k / year
💰 $100k Seed Round on 2018-04
⏰ Full Time
🟡 Mid-level
🟠 Senior
📈 Performance Marketing
November 24
Growth Marketing leader owning the paid search engine at a health-focused startup. Transforming high-performing marketing into compounding growth and profitability.
November 24
Demand Generation Manager at Mimica building and scaling programs to generate qualified enterprise pipeline through multi-channel campaigns in an AI-driven environment.
November 23
Senior Manager of Paid Search at Swanson, leading Google and Bing campaigns for eCommerce growth. Collaborating across teams to drive performance and optimize strategies.
November 23
Paid Social & Display Manager driving eCommerce performance at Swanson. Leading strategy and execution across multiple digital platforms for scalable growth.