Marketing Lead

🕒 May 15

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Kayzen

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🤝 B2B

💰 $4M Seed Round on 2020-01

Advertising • SaaS • B2B

Kayzen is a leading mobile programmatic advertising company, specializing in providing in-house mobile bidding technology. Built from the ground up, Kayzen empowers advertisers, app developers, agencies, and media buyers to run programmatic campaigns with full transparency and control over data. With solutions tailored for SKAdNetwork, user acquisition, and retargeting, Kayzen offers advanced optimization strategies and insights. Its platform is known for superior data sharing, privacy, and performance, democratizing mobile programmatic marketing by removing the reliance on traditional "black box" service platforms. Kayzen's SaaS solution allows businesses to customize and control their media buying processes, aiming for higher return on ad spend (ROAS).

📋 Description

• Work closely with the C-Suite to develop and execute GTM strategies for growing our business with our target ICPs • Build and maintain strong relationships with industry contacts such as partners, select key customers and suppliers, and multipliers who can help us amplify our message • Predictably and systematically grow our inbound leads and MQL (Marketing Qualified Leads), using effective demand generation approaches (for example, through growing the user base our free kAI Explorer AI Agent) • Deeply empathise with existing and prospective clients to understand their needs and perspectives, analyze and understand industry trends and translate that into building best-in-class messaging and positioning for Kayzen • Ownership and effective use of our suite of marketing tools and systems, such as Hubspot, Wordpress, Claude AI, Fin. • Build a lean but high performing team of marketing specialists focused on driving measurable revenue growth

🎯 Requirements

• Minimum of 5 years of experience in the mobile or CTV advertising technology field • Demonstrated track record of growing a scale-up with strong marketing execution in a previous role is a big plus • Excellent command of the English language, both in writing and speaking • Strong prioritization skills with ability to multitask and adapt to changing priorities • A genuine Passion for the advertising technology sector • A preference for working in a fast-paced, dynamic, and international environment and experience working with (hybrid) remote teams • Strong collaboration skills aligning vision and execution roadmap cross-functionally with other leaders (peers) in the organization • Previous experience with public speaking on industry events is a plus • Previous experience building a community led demand generation engine is a plus • Demonstrated ability to leverage AI tools as a productivity accelerator for day to day work and a strong motivation to continue building your AI-first execution toolset

🏖️ Benefits

• Direct access to top management and an extremely “visible” role • Exceptional career growth and learning opportunity • A unique opportunity to be part of an experienced team of industry experts and entrepreneurs who bring massive change to the Adtech market • A fun, driven, and multinational team located across Germany, India, UK, Argentina, Ukraine, Spain and many more countries • A flexible work-from-home arrangement • A 500-dollar home-office setup budget • A 1000-dollar annual learning and development budget