Senior Growth Analyst

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Knewin

WebsiteLinkedInAll Job Openings

201 - 500 employees

🤝 B2B

📱 Media

💰 Series A on 2020-12

B2B • Media • Public Relations

Knewin is a reputation management company that helps strengthen brand image and engage stakeholders through comprehensive reputation management software. It offers crisis management solutions, media monitoring services, and competitive benchmarking to assess brand performance against competitors. Additionally, Knewin provides strategic PR services to enhance brand authority and visibility in the media, ensuring that companies can navigate their reputation strategically in a changing market.

📋 Description

• Strategic Paid Traffic Management: Plan, execute and optimize performance campaigns across Google Ads, Meta Ads and LinkedIn Ads — with a strategic view on budget allocation, channel mix and impact on weighted pipeline. • Experimentation and CRO: Design and run a structured routine of A/B tests on landing pages, forms and creatives, focused on increasing conversion at every stage of the funnel — from attraction to qualified MQL. • Advanced Web Analytics: Ensure acquisition data integrity through impeccable tagging, event tracking and analytics governance using GA4 and Google Tag Manager. • Continuous Results Optimization: Monitor and optimize daily the metrics that truly matter to the business: CAC, CPL, ROAS, LTV and lead qualification rate — always prioritizing quality, not just volume. • Analysis, Dashboards and Executive Reporting: Build and maintain automated dashboards with AI support, presenting actionable insights to leadership — clearly distinguishing noise from real opportunity. • Alignment with Sales and RevOps: Work closely with RevOps, BDRs and the Commercial team to ensure lead quality, pipeline health and the connection between acquisition and revenue.

🎯 Requirements

• Proven, solid experience in Growth, Performance Media or Acquisition, preferably in a B2B environment. • Operational and strategic mastery of Google Ads, Meta Ads and LinkedIn Ads. • Technical proficiency in GA4 and Google Tag Manager. • Hands-on experience running experimentation frameworks and A/B tests. • Advanced analytical ability: strong spreadsheet skills and familiarity with DataViz tools. • Hands-on profile with a strong sense of ownership, business acumen and revenue focus — not just lead volume.

🏖️ Benefits

• Comprehensive medical and dental plans to ensure your overall well-being. • Access to telemedicine services for convenient and secure consultations. • Health-focused programs to help you stay at your best. • Meal allowance / food voucher for more convenient and balanced meals. • Special holiday food allowance at Christmas to celebrate even more! • Gym membership plan to support your fitness routine. • Home office allowance for greater comfort and productivity. • Knewin Fit program: health and wellness as part of your routine. • Pet health plan to care for the furry members of your family. • Birthday day off: because your special day deserves to be celebrated! • Short Friday — a shorter Friday so you have more time to rest, be with family or enjoy other activities you love! • Travel program: opportunities for trips that promote well-being, whether for rest or adventure. • Daycare assistance to support childcare needs. • Extended parental leave: 180 days for mothers and 35 days for fathers, because every moment matters. • Life insurance for your protection and that of your loved ones. • Payroll-deductible loans to help with your financial management.