App Channel Manager

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KTO Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🎲 Gambling

🎮 Gaming

🛍️ eCommerce

Gambling • Gaming • eCommerce

KTO Group is an iGaming collective dedicated to creating localized and authentic gaming experiences for its customers. With a strong presence in Brazil and a global network, KTO Group offers innovative solutions through its unique brands while emphasizing research and digital marketing excellence. The company has demonstrated measurable success with over 1. 4 million active users and 5 billion bets placed.

📋 Description

• Define and own the KPIs for the App channel; report channel health to Commercial and Product leadership. • Own the app store rating/score as a KPI, along with review response rate and time-to-response — and ensure issues players raise in reviews are triaged, routed and resolved. • Act as KTO's main contact for Google and Apple, managing the platform relationships alongside Development and Product, including approvals, policy compliance and escalations. • Map the full mobile user journey and maintain a prioritised backlog of friction points and growth opportunities — handing clear, evidence-backed problems to Product, CRM and Marketing. • Partner with Product to influence (not own) the mobile roadmap, ensuring commercial and journey priorities are represented. • Work closely across CX, Special Cases, Tech, CRM and Commercial to connect player feedback, incidents and priorities into a coherent channel plan. • Work with CRM/Lifecycle to align in-app messaging, push notifications and loyalty mechanics (Clube KTO) with the channel strategy. • Partner with Marketing and Acquisition on install campaigns, ASO, attribution and the post-install experience. • Coordinate app release readiness: feature rollout, comms, store updates, and adoption tracking. • Use data (with the Data team) to find what's working, what's leaking, and where to invest next. • Champion a mobile-first standard across the business and raise the quality bar for anything that touches the app.

🎯 Requirements

• Strong commercial instinct: comfortable owning revenue and engagement metrics, not just shipping features. • Proven ability to influence and align cross-functional teams without direct authority. • Fluency with the mobile lifecycle: ASO, attribution, onboarding, retention, push/CRM, app analytics. • Hands-on experience managing app store presence and platform relationships (Google Play, Apple App Store), including review/rating management and approval/policy processes. • Data-literate — can pull, read and reason about funnel and cohort data to drive decisions. • Experience in iGaming, sportsbook, fintech, or another fast-moving B2C app environment is a strong plus. • Bias for action, comfort with ambiguity, and the diplomacy to connect competing priorities.

🏖️ Benefits

• At KTO, diversity isn't just a buzzword — it's our strength. We foster an inclusive environment where everyone feels valued and empowered, and we aim to make a positive impact in our communities. • KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring operations run in a secure, regulated environment. • Participation is prohibited for: • Individuals under 18 (eighteen) years of age; • Public agents with duties directly related to the regulation, control, and supervision of the activity within the federative entity in whose personnel framework they perform their duties; • Referees, assistant referees or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches or members of technical staff; • Members of the administrative or supervisory bodies of entities responsible for organizing competitions or sporting events; • Athletes participating in competitions organized by entities within the National Sports System; • Individuals diagnosed with gambling addiction, according to a diagnosis from a qualified mental health professional.