CRM Analyst – Data-Focused

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Create interactive dashboards, reports, and analyses in Power BI and Looker Studio • Develop and implement analytical models to support decision-making • Apply multidimensional modeling techniques and data denormalization • Analyze the customer base, creating segmentations and identifying behavior patterns • Collect, clean, and integrate data from multiple sources to ensure data quality and consistency • Perform exploratory analyses to identify trends, patterns, and relevant insights • Interpret and communicate analysis results clearly and concisely to internal and external stakeholders • Collaborate with cross-functional teams to understand data needs and provide analytical solutions • Support the implementation and maintenance of data analysis systems and tools • Stay up-to-date on trends and advances in data analysis, contributing to continuous innovation • Present analyses, reports, and dashboards in strategic meetings • Work closely with the team to understand the relationship between CRM activities and achieved results

🎯 Requirements

• Bachelor’s degree completed or in progress in Computer Science, Engineering, Statistics, Mathematics, Economics, Marketing, or related fields • Proficiency in SQL • Experience with relational and non-relational databases such as MySQL, PostgreSQL, and MongoDB • Strong knowledge of BI tools such as Looker, Tableau, Power BI, Databricks, QlikView, or similar • Experience with Python or R, especially data analysis libraries like pandas, numpy, and scikit-learn, is a plus • Ability to create clear and engaging data visualizations • Knowledge of Hadoop and Spark is a plus • Basic knowledge of machine learning algorithms is a plus

🏖️ Benefits

• Dental plan (after probation) • Health insurance (after probation) • Complimentary transportation • On-site cafeteria • Performance bonus (PPR) • Employee discounts on brands • Childcare assistance • Tuition assistance • Employee referral program • On-site coffee shop • Exclusive in-house stores for employees • Good Card Plus • On-site banking service desk • Partnerships with educational institutions, gyms, and food service providers