Senior CRM Analyst

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🔥 8 minutes ago

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La Moda

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1986

👗 Fashion

🛒 Retail

Fashion • Retail • Sustainability

La Moda is a prominent Brazilian fashion group based in Santa Catarina that creates and develops premium fashion brands with a strong emotional connection to customers. Known for its successful in-house brands such as Lança Perfume, LP EASY, and My Favorite, the group achieved impressive yearly sales exceeding R$ 1. 2 billion in 2024. La Moda is committed to sustainability, emphasizing ethical practices, environmental responsibility, and fostering genuine relationships with clients and suppliers. Helmed by the Olivo family, the company embodies a culture of innovation and strong values, passed down through generations.

📋 Description

• Create and manage automated communication workflows via email, SMS, WhatsApp, push notifications and other channels; • Create briefs for CRM communications, taking into account channel performance, the brand calendar and requested deadlines; • Focus on the performance of each channel and on the department’s goals, ensuring efficient delivery and continuous growth of CRM KPIs; • Analyze and report on CRM campaign performance, adjusting strategies according to the calendar and needs; • Conduct A/B tests to optimize customer conversion rates; • Turn data into actionable insights, always putting the customer first; • Keep up to date with CRM best practices and digital marketing trends, as well as the best practices and guidelines of major email providers; • Plan and create segmentations for CRM communications and daily sends; • Coordinate and collaborate with teams to ensure CRM campaigns are aligned with the brand; • Produce regular reports on CRM performance and customer insights for the management team; • Identify new segmentation opportunities and propose improvements using dashboards and business tools.

🎯 Requirements

• Proven CRM experience (more than 2 years) and strong knowledge of related tools, e.g., Dito, Salesforce, HubSpot, CRM Bônus, Omnichat, etc.; • Degree in Marketing, Business Administration, Communications, Engineering or related fields; • Analytical, structured and results-oriented profile, critical thinking and attention to detail; • Good interpersonal skills and team spirit; • Strong communication skills; • Fast learner with adaptability to change; • Previous CRM experience in Fashion, Retail and Luxury Brands, as well as experience with Dito CRM and Dito Agenda, will be considered a plus.

🏖️ Benefits

• Dental plan (after probation); • Health plan (after probation); • Free transportation; • On-site cafeteria/restaurant; • Performance-based bonus (PPR); • Employee discounts on brands; • Childcare assistance; • Education scholarship program; • Employee referral program; • On-site coffee shop; • Exclusive internal stores for employees; • Good Card Plus; • On-site banking service; • Partnerships with educational institutions, gyms and food service providers;