Marketing Director

🕒 5 days ago

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Law Offices of Sabrina Li, P.C.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

👥 B2C

🤝 B2B

B2C • B2B

Law Offices of Sabrina Li, P. C. is a boutique immigration law firm providing personalized legal services across all aspects of U. S. immigration law. With over 50 years of combined experience and offices in Los Angeles, Santa Ana, and Dallas, the firm represents individuals, families, small businesses, multinational companies, and academic organizations in matters such as family- and employment-based immigration, investor visas, naturalization, humanitarian relief, removal defense, appeals, and federal litigation. The firm emphasizes individualized attention, tech-enabled case management, and a strong track record of client success.

📋 Description

• The Marketing Director will be responsible for setting direction, managing people, and ensuring consistent execution across all marketing channels. • You will oversee the firm's website, digital campaigns, content systems, and brand presence, while guiding the team to convert complex immigration law concepts into clear, client-centered messaging. • Responsibilities include supervising and mentoring a marketing team; assigning priorities; reviewing work for quality, compliance, and effectiveness; and ensuring deadlines and KPIs are met. • You will lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization, and ensure all content aligns with legal accuracy and business goals. • You will oversee content creation across video, social media, email, and web platforms, ensuring messaging reflects the firm's expertise, professionalism, and brand voice. • You will manage and optimize paid marketing efforts, including Google Ads and landing pages, with a focus on lead quality, ROI, and ethical compliance. • You will direct SEO and GEO strategy and execution, including keyword priorities, content planning, and performance tracking, with an emphasis on long-term organic growth. • You will analyze marketing data across channels, monitor KPIs, identify gaps or inefficiencies, and present actionable recommendations to firm leadership. • You will implement systems, workflows, and tools (such as Monday.com and AI-assisted workflows) to improve efficiency, consistency, and scalability. • You will work closely with firm leadership to align marketing strategy with business objectives, intake capacity, and growth plans.

🎯 Requirements

• 5+ years of progressive marketing experience, preferably in law firms, professional services, or agency environments • Proven experience leading and managing a marketing team or function in a U.S.-based company, including delegation, performance oversight, and mentoring • Strong expertise in digital marketing, including SEO, GEO (Generative Engine Optimization), content strategy, social media, email campaigns, and analytics • Proficiency with Webflow is required, including website management, page updates, CMS content, and basic conversion optimization • Demonstrated ability to develop marketing strategy and execute end-to-end campaigns, from planning through performance analysis • Experience managing budgets, timelines, priorities, and team performance in a results-driven environment • Strong written and verbal communication skills, with the ability to review, train, and mentor staff • Data-driven and analytical mindset, with experience using marketing metrics and KPIs to guide decisions • Highly organized, proactive, and capable of working independently in a remote, high-accountability environment • Prior experience in law firm marketing or regulated professional services is a strong plus • Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus • Mandarin Chinese and/or Spanish proficiency is a plus but not required

🏖️ Benefits

• Competitive monthly rate based on experience, leadership level, and scope of responsibility • Remote independent contractor arrangement (contractor responsible for local taxes and compliance) • Flexible schedule with a focus on outcomes and deliverables • Opportunity to build, scale, and lead the firm's marketing function, expand the team, and influence firm-wide strategy • Performance-based bonuses tied to KPIs, lead quality, and departmental success