Marketing Manager – B2B Online Marketing

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Leadeffect GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2017

🤝 B2B

☁️ SaaS

B2B • Marketing • SaaS

Leadeffect GmbH is a specialized marketing partner based in Hamburg that focuses on B2B companies with complex IT and software solutions. They offer a range of services including B2B SEO, SEA, LinkedIn marketing, and web design, aimed at helping businesses effectively communicate their complex offerings to their target audience. With a hands-on approach, Leadeffect ensures measurable results and helps clients scale their solutions by optimizing online marketing strategies tailored for the B2B sector.

📋 Description

• Develop channel-level strategies for clients • Conduct keyword analyses for Google Ads (SEA) • Plan, set up, optimize and analyze SEA campaigns • Write ad copies • Create reports • Plan and set up LinkedIn campaigns • Monitoring and optimization, nurturing • Reporting and performance analysis • Conversion tracking using Google Tag Manager and Google Analytics • Create tracking concepts for websites • Create analytics reports • User funnel and conversion optimization (conceptual, no development) • Analyze user behavior on the website • Optimize conversions on landing pages and the website • Create landing page drafts • Optimize the user funnel with a focus on conversions • Email outreach • Design email sequences using Apollo or similar tools • Optimization and analysis • Further develop channels and identify new trends and opportunities • Collaborate with the Project Manager • Prepare reports, analyses and documentation • Occasional customer support: participation in client meetings

🎯 Requirements

• Experience in online marketing (minimum 2 years) • Familiarity with digital tools and platforms • Proactive, analytical mindset and solution-oriented thinking • Willingness to learn and quick comprehension • Open, outgoing and strong communication skills • Reliable and detail-oriented work style • High IT affinity • German: preferably C1. If you're at B2, we will pay for a course if you want to continue learning; English: business level

🏖️ Benefits

• Option to work as a permanent employee or as a freelancer • Access to our in-house training platform for B2B marketing for continuous learning and development of your marketing expertise • Communication expected within CET (Berlin) time zone, max. ±2 hours • Collaborative partnership (a Project Manager is always available for strategic support)