Senior Performance Marketing Specialist, Paid Media

Job not on LinkedIn

🔥 5 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Learneo

WebsiteLinkedInAll Job Openings

501 - 1000 employees

📚 Education

⚡ Productivity

🤝 B2B

Education • Productivity • B2B

Learneo is a pioneering platform that focuses on building a collection of builder-driven businesses aimed at enhancing productivity and learning for everyone. By fostering an environment of decentralized entrepreneurial teams, it promotes innovation, collaboration, and the efficient delivery of educational resources. Committed to continuous growth, Learneo offers a wide range of educational tools and services, empowering individuals to learn and achieve their fullest potential in a dynamic and evolving online learning market.

📋 Description

• Execute, monitor, and optimize campaigns across multiple channels and objectives, beginning with Mobile App, Remarketing, and Acquisition campaigns. • Set up campaigns, perform quality assurance, manage bidding, targeting, pacing, creative rotation, and tracking. • Analyze performance across products, markets, audiences, and channels, connecting media metrics to conversion, revenue, CAC, and LTV. • Manage spend within approved budgets and recommend reallocations based on performance and growth opportunities. • Design and run structured tests across creative, audiences, landing pages, bidding strategies, and campaign formats. • Partner with Creative and Product to improve ads and landing pages. • Partner with Data and Engineering to validate tracking and apply attribution and incrementality insights. • Own and optimize remarketing campaigns to drive re-engagement, retention, and repeat conversion. • Report to the Manager, Performance Marketing.

🎯 Requirements

• 5+ years of hands-on performance marketing experience, preferably within a B2C subscription or consumer technology business. • Success optimizing multi-channel campaigns, managing pacing, and making data-based budget recommendations against acquisition and revenue goals. • Deep hands-on experience with Apple Search Ads, Google, Meta and TikTok. • Strong analytical judgment to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions. • Understanding of attribution and incrementality concepts and use of measurement findings to inform campaign decisions. • Ability to communicate performance findings and recommendations clearly through dashboards, written updates, and structured presentations. • Ability to collaborate effectively across remote, cross-functional teams and manage multiple campaigns and priorities with a high degree of ownership. • Experience executing campaigns across international markets, including the United States, United Kingdom, or European Union. • Confidence working with GA4 and campaign reporting or visualization tools such as Looker. • Experience applying findings from incrementality tests or marketing mix models to inform campaign decisions.

🏖️ Benefits

• Competitive salary and annual bonus • Medical coverage • Life and accidental insurance • Vacation & leaves of absence (menstrual, flexible, special, and more!) • Developmental opportunities through education & developmental reimbursements & professional workshops • Maternity & parental leave • Hybrid & remote model with flexible working hours • On-site & remote company events throughout the year • Tech & WFH stipends & new hire allowances • Employee referral program • Premium access to Quillbot