CRM Consultant I

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LIBBS FARMACÊUTICA LTDA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1958

💊 Pharmaceuticals

🧬 Biotechnology

⚕️ Healthcare Insurance

Pharmaceuticals • Biotechnology • Healthcare Insurance

LIBBS FARMACÊUTICA LTDA is a Brazilian pharmaceutical company with a focus on producing biological medications and a commitment to innovation and research. Established for over 67 years, the company employs around 3,800 people and is recognized as one of the top laboratories in the pharmaceutical retail sector in Brazil. LIBBS specializes in various therapeutic areas, including cardiometabolic, dermatology, gastrointestinal, gynecological, hematological, oncological, respiratory, and central nervous system treatments, with over 100 product brands and a strong emphasis on improving patient health and well-being.

📋 Description

• Drive the advancement of CRM initiatives, focusing on data structuring, customer knowledge, personalization and delivering business value. • Oversee customer data governance, supporting the definition of usage rules, database quality, opt-in management and the evolution of the company's CRM maturity. • Translate strategic objectives from marketing, sales and other areas into CRM actions and campaigns, ensuring alignment and effectiveness. • Develop and evolve customer segmentations based on behavior, profile, lifecycle and needs, enabling personalization at scale. • Plan, execute and monitor multichannel CRM campaigns (email, push, WhatsApp, SMS and owned platforms), ensuring consistency across the customer journey. • Build and analyze performance metrics (engagement, conversion, retention), generating insights and recommendations for continuous optimization.

🎯 Requirements

• Bachelor's degree. • Experience developing segmentations, personalization and sending communications. • Previous experience with CRM processes. • Knowledge of tools and platforms such as Salesforce, Adobe, HubSpot or RDStation. • Advanced Microsoft Office skills. • Knowledge of the Veeva platform.

🏖️ Benefits

• Meal allowance (Vale Refeição). • Food allowance (Vale Alimentação). • Libbs medications – 100% coverage. • Pharmacy program – Vidalink. • PPR – Company Profit-Sharing Program. • Parking, transportation voucher or company shuttle (applicable for shift work and subject to availability of routes serving areas within a straight-line radius of up to 40 km from the unit). • USE Program: subsidy to purchase equipment to be used for work, which may also be used for personal purposes. • Flexible benefits (TotalPass, life insurance, private pension, health insurance, dental care and food allowance).