Product Manager (Mid-level)

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LIBBS FARMACÊUTICA LTDA

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1958

💊 Pharmaceuticals

🧬 Biotechnology

⚕️ Healthcare Insurance

Pharmaceuticals • Biotechnology • Healthcare Insurance

LIBBS FARMACÊUTICA LTDA is a Brazilian pharmaceutical company with a focus on producing biological medications and a commitment to innovation and research. Established for over 67 years, the company employs around 3,800 people and is recognized as one of the top laboratories in the pharmaceutical retail sector in Brazil. LIBBS specializes in various therapeutic areas, including cardiometabolic, dermatology, gastrointestinal, gynecological, hematological, oncological, respiratory, and central nervous system treatments, with over 100 product brands and a strong emphasis on improving patient health and well-being.

📋 Description

• Optimize product profitability through competitive pricing and investment management. • Plan and launch products by mobilizing all involved departments and monitoring the schedule of product/launch-related activities. • Develop product positioning and branding initiatives based on internal and external analyses of threats and opportunities, using marketing tools. • Manage the product line’s promotional investments by analyzing priorities and opportunities. • Monitor competitors' promotional, commercial and marketing practices to adjust strategic direction when necessary. • Prepare communication and promotional plans for the company's products. • Represent Libbs before medical societies and at events, according to the specialty. • Source and evaluate suppliers such as advertising agencies, publishers and digital app developers for the design and implementation of promotional campaigns. • Participate in monthly area alignment and management-by-guidelines (GPD) meetings, compiling product performance information, presenting actions taken, objectives/results achieved, performance indicators for each product, any deviations and corrective actions. • Work with manufacturing and commercial teams to monitor product cost control in order to identify rationalization opportunities; monitor the sales force in implementing marketing actions. • Monitor product availability in the market through production and inventory control. • Audit and validate product distribution at points of sale (POS) and with distributors; stay informed on industry developments and scientific literature to improve or identify new forms of market interaction and engagement.

🎯 Requirements

• Bachelor's degree (completed). • Strong business experience with responsibilities related to product strategies in the Central Nervous System (CNS) therapeutic area. • Current or prior experience in marketing, sales or other business-related areas. • Analytical skills and experience with market audit processes such as PMB, NPS, GPS, Close-Up, among others. • Financial knowledge: budget management (expense control, investment in campaigns, materials and events), financial analysis (P&L, gross and net margin). • Experience managing product launches, from strategic planning through execution and results monitoring. • Experience with CNS products or special-control products (regulated by RDC 344).

🏖️ Benefits

• Meal voucher. • Food allowance. • Libbs medications – 100% coverage. • Pharmacy partnership – Vidalink. • PPR – Company Profit and Results Sharing Program. • Parking, transportation voucher or company shuttle (applicable for shift work and subject to availability of routes serving areas within a straight-line radius of up to 40 km from the site). • USE Program: subsidy to purchase equipment to be used for work, which may also be used for personal purposes. • Flexible benefits (TotalPass, life insurance, private pension, health care, dental care and additional meal allowance).