Paid Media Analyst, Mid/Senior

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🔥 9 minutes ago

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Macfor

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2011

🤝 B2B

📱 Media

📚 Education

B2B • Media • Education

Macfor is a Brazilian data-driven full-service digital marketing agency that builds dedicated squads to deliver 360° digital campaigns, growth-hacking programs and analytics-driven performance for large brands. The agency emphasizes data science, a proprietary data lake, Google Ads/Analytics expertise, and AI/LLM-driven tools and training (Universidade Macfor) to scale results and reduce costs for clients across sectors. Macfor also produces marketing content (podcasts, newsletters) and offers diagnostic and performance-fee-based engagements.

📋 Description

• Plan, execute and optimize paid media campaigns for clients across different industries; • Develop performance-focused strategies aimed at lead generation, sales and branding; • Manage campaigns across multiple media platforms; • Analyze performance and recommend continuous optimizations based on key performance indicators; • Prepare reports and presentations with strategic insights for clients and internal teams; • Define and track KPIs; • Support the development of media plans and allocation of budget; • Collaborate with Account Management, BI, Content, SEO, CRM and Creative teams to ensure integrated campaigns; • Conduct A/B tests and experiments to continuously improve campaigns; • Stay up to date with trends, platform updates and new digital media opportunities.

🎯 Requirements

• Proven experience managing paid media campaigns at an advertising or digital marketing agency; • Proficiency in major media platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads; • Experience in strategic planning, operation and optimization of campaigns with various objectives; • Strong analytical skills to interpret data and make performance-based decisions; • Experience controlling and optimizing media spend; • Knowledge of measurement and attribution methodologies for campaigns; • Comfortable presenting results and defending strategies to clients; • Organized, proactive and able to manage priorities effectively; • Knowledge of Google Analytics 4 (GA4) – a plus; • Experience with Google Tag Manager (GTM) – a plus.