Global Lead Engineer – Digital Engagement & Content

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Mashreq

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1967

🏦 Banking

💸 Finance

💳 Fintech

Banking • Finance • Fintech

Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.

📋 Description

• Define and maintain the MarTech target architecture, technology roadmap, and integration strategy. • Drive architecture decisions, platform evolution, and technical standards across the MarTech ecosystem. • Evaluate emerging technologies, platform capabilities, and build-vs.-buy options. • Ensure alignment with enterprise architecture, security, compliance, and data governance standards. • Develop reference architectures, solution blueprints, and architectural best practices. • Own the technical health, performance, and configuration of MarTech platforms. • Establish platform governance, release management, deployment processes, and operational standards. • Lead troubleshooting and resolution of critical platform incidents and performance issues. • Drive continuous platform optimization and technical debt reduction. • Define and monitor platform KPIs, operational metrics, and service levels. • Translate business and marketing requirements into technical solution designs and engineering specifications. • Produce and maintain architecture diagrams, integration designs, data models, data flow documentation and solution design documents. • Lead technical design reviews and ensure adherence to architectural standards. • Provide hands-on technical guidance and support development activities where required. • Review and validate workflows, schemas, integrations, custom code, and technical deliverables. • Define and govern integration patterns between MarTech platforms and enterprise systems. • Oversee API, event-driven, batch, and real-time integrations. • Ensure data quality, consistency, availability, and regulatory compliance. • Design scalable customer data flows supporting segmentation, personalization, analytics, and activation. • Collaborate with data engineering and enterprise architecture teams to optimize customer data architecture. • Provide technical leadership to engineers, developers, and implementation partners. • Participate in sprint planning, backlog refinement, technical estimation, and solution reviews. • Establish coding standards, development practices, quality assurance processes, and release controls. • Support production deployments and post-release stabilization activities. • Ensure technical risks, dependencies and delivery challenges are proactively managed.

🎯 Requirements

• 10+ years of experience in Digital Banking or Digital Transformation programs. • 7+ years of experience in MarTech, CRM, CDP, customer engagement, and digital marketing technologies, delivering large-scale enterprise programs. • Demonstrable hands-on technical experience with Adobe Campaign, Salesforce Marketing Cloud or equivalent enterprise marketing automation and digital analytics platforms. • Proven experience defining and executing MarTech technology strategies and roadmaps aligned with business objectives, security, compliance, and operational requirements. • Strong expertise in MarTech platform evaluation, technology selection, build-vs-buy assessments, and ecosystem optimization. • Hands-on experience designing scalable, enterprise-grade architectures and integrating MarTech platforms with customer data, analytics, digital channels and core business systems. • Strong technical and engineering background with hands-on experience in: • - SQL and data modelling • - JavaScript and scripting • - API integrations (REST/SOAP) • - ETL, data pipelines, and workflow orchestration • - XML and ACC/XTK developments • - Cloud platforms (AWS, Google Cloud, Microsoft Azure) • - Data warehousing and customer data platforms • - Event-driven architectures and real-time integrations • - Serverless and cloud-native integration services • Proven ability to design and communicate solution architectures, integration patterns, data flows, and technical blueprints to both technical and non-technical stakeholders. • Experience managing the technical operation of enterprise MarTech platforms, including release management, environment management, monitoring, performance optimization and incident resolution. • Strong understanding of architecture governance, security controls, and best practices across the MarTech ecosystem. • Experience leading engineers, development teams, system integrators, and technology vendors to deliver complex technology solutions. • Strong stakeholder management and communication skills, with the ability to influence and collaborate across Marketing, Data, Analytics, Technology, Security, Compliance, and Business functions. • Experience delivering regional or global MarTech programs while balancing local market requirements with enterprise standards and scalability objectives. • Good understanding of customer data management, privacy regulations, consent management, and information security principles. • Strong analytical and problem-solving skills with the ability to evaluate technology investments, identify optimization opportunities, and drive measurable business value.

🏖️ Benefits

• Mentor and coach engineers and technical specialists. • Promote engineering excellence, innovation, and continuous improvement. • Drive knowledge sharing, documentation, and technical enablement initiatives. • Support workforce planning and capability development for future technology needs.