Mashreq
1001 - 5000 employees
Founded 1967
🏦 Banking
💸 Finance
💳 Fintech
Banking • Finance • Fintech
Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.
Senior Manager – Product Marketing, Private Banking, Wealth Management, Marketing and Customer Experience
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Mashreq
1001 - 5000 employees
Founded 1967
🏦 Banking
💸 Finance
💳 Fintech
Banking • Finance • Fintech
Mashreq is a leading financial institution based in the UAE, offering a wide range of banking services including personal, corporate, and investment banking. The bank focuses on providing innovative financial solutions to its customers and has a strong digital banking presence.
📋 Description
• Lead and own the end-to-end marketing strategy for Private Banking, Wealth, and Branch Banking, covering associated product and client portfolios. • Drive client acquisition, engagement, and portfolio growth through integrated marketing across digital, offline, and relationship-driven channels. • Own the annual marketing plan, campaign calendar, and budget, ensuring alignment with business priorities, governance, and delivery of measurable ROI. • Deliver data-driven, client-centric marketing strategies to strengthen brand positioning, enhance engagement, and optimize the end-to-end client journey. • Partner with senior stakeholders to shape go-to-market strategies and support revenue and growth objectives. • Drive innovation through digital first, personalization, and experience-led initiatives to elevate client experience and maintain competitive differentiation.
🎯 Requirements
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