Staff Global Product Marketing Manager – Hospital

🕒 March 27

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Mesa Laboratories, Inc.

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

Life Sciences • Healthcare • Industrial

Mesa Laboratories, Inc. is a manufacturer and service provider of precision monitoring, measurement, and quality-control solutions for regulated and industrial environments. The company makes biological and chemical sterilization indicators, data loggers and continuous monitoring systems, ambient air samplers, gas and air flow calibration instruments, dialysis meters, torque testers, and offers contract laboratory testing, calibration, validation, and repair services. Mesa serves customers in life sciences and healthcare (supporting sterile processing, environmental monitoring and regulatory compliance) and provides industrial metrology and calibration solutions to ensure process control and traceability.

📋 Description

• Develop and execute global marketing strategies for hospital-focused sterilization consumables, driving demand generation and market share growth • Lead the creation of product and market launch plans, sales enablement tools, and promotional campaigns to support new and existing product offerings • Design and implement programs that enhance customer experience, loyalty, and education within hospital environments • Collaborate with global sales teams and channel partners to provide training, messaging, and tools that improve sales effectiveness and close rates • Analyze market trends, customer insights, and competitive dynamics to inform marketing strategies and identify growth opportunities • Ensure consistent and compelling product messaging across all channels, tailored to hospital stakeholders including infection control, sterile processing, and procurement • Own the development and execution of marketing communications, including digital campaigns, email marketing, trade show strategy, and content creation to drive awareness, engagement, and lead generation • Partner with Product Management, Finance, Sales Operations, and Sales teams to align on product positioning, launch timelines, and commercial priorities • Monitor and report on campaign and tradeshow performance, lead generation, and ROI to continuously optimize marketing efforts • Oversee the creation of marketing collateral, digital content, and educational materials that resonate with hospital and reseller audiences • Ensure alignment and consistency of marketing initiatives across regions, adapting strategies to local market needs where appropriate

🎯 Requirements

• Bachelor's degree in marketing, business, science or a related field • Minimum of 7-10 years of experience in product marketing, with a proven track record of successful product launches and strategic marketing initiatives • Proven success in launching and promoting consumable products into hospital/healthcare settings • Experience working in global or multi-regional roles • Willingness and ability to travel domestically and internationally as needed (Approx. 20-25% of time) • Advanced degree (MS or MBA) in relevant scientific or business discipline (Preferred) • Cleaning and/or sterilization product marketing and/or sales experience (Preferred) • Consumables sales and/or marketing experience (Preferred) • Familiarity with CRM systems (Salesforce), marketing automation platforms, and data analytics tools to drive performance and insights (Preferred) • Marketing Communications (Marcomm) and/or Demand Generation experience (leading and executing) (Preferred) • German language proficiency (English language fluency required) (Preferred)

🏖️ Benefits

• Eligible for benefits the first day of the month after you start • Tiered Medical, Dental and Vision Insurance options • Health savings (HSA), healthcare & dependent care flexible spending (FSA) accounts • Company paid short term and long-term disability (unless covered by a state disability plan) • Company paid life insurance and AD&D • Flexible Time Off Policy • Paid sick leave of 48 hours per calendar year • Eligible employees may receive four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws • 401(k) plan that provides a 4% Safe Harbor company match on a 4% employee contribution that begins on Day 1 • Employee Wellness and Financial Assistance Resources through Cigna and NY Life • Nine (9) paid company holidays per year