Product Marketing Lead

Job not on LinkedIn

🔥 12 hours ago

🇺🇦 Ukraine – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Mindly

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2022

🏥 Healthcare

🧘 Wellness

🏪 Marketplace

💰 $2M Seed Round - Mindly on 2023-12

Healthcare • Wellness • Marketplace

<Mindly> Mindly is a Ukrainian online mental health platform that connects clients with licensed psychologists and therapists. The service provides web-based client and therapist dashboards, supports remote/online therapy sessions, appointment management, client messaging, reviews, and gift certificates. Mindly focuses on improving mental wellbeing by helping clients find suitable specialists and enabling psychologists to grow their practices and organize online work; the platform lists thousands of psychologists and has served over a million clients.

📋 Description

• Own the growth funnel strategy end-to-end, from acquisition channel mix through landing pages/funnels to app onboarding • Set the growth roadmap and prioritization • Define and drive the experimentation roadmap, including A/B tests, messaging, UX, and funnel iterations • Set testing priorities and standards for the wider team • Personally build and ship landing pages, funnels, and experiments alongside the team • Lead market research and go-to-market strategy for new and existing markets • Decide where and how to scale • Mentor and potentially manage growth/marketing hires as the function scales • Establish scalable processes for the team

🎯 Requirements

• Proven experience leading or holding senior-level ownership of Growth, Product Marketing, or a similar growth function • B2C app experience strongly preferred • Extensive experience generating, prioritizing, and validating growth hypotheses through A/B testing, user research, interviews, and other experimentation methods • Advanced analytical skills with tools like Mixpanel, Tableau, or similar • Comfortable owning dashboards and being the source of truth on funnel performance • Demonstrated ability to lead cross-functional collaboration across Product, UA, and Marketing • Comfortable owning ambiguity and building processes, systems, and team structure from scratch in a fast-paced environment • Deep understanding of user behavior and customer psychology • Ideally located in the CET or EET time zone

🏖️ Benefits

• 20 working days of paid vacation • Flexible days off • Therapy on Mindly • Competitive salary • Remote-first work arrangement • High level of autonomy • Opportunity to influence strategic product decisions • Work with a strong team of A-players