VP of Growth

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November 14

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Freebird

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Beauty • Retail • Hardware

Freebird is a company that specializes in creating innovative electric shavers, primarily for head shaving. Their flagship product, the FlexSeries®, is designed to provide a smooth and comfortable shaving experience specifically for bald and balding individuals. The company offers various kits and accessories, including pre-shave oils and post-shave lotions, to enhance the shaving process. Freebird is dedicated to improving the head shaving experience with products that are water-resistant, efficient, and gentle on the skin. They market their products with benefits such as fast shaving times, smooth results, and a reduction in irritation.

11 - 50 employees

💄 Beauty

🛒 Retail

🔧 Hardware

📋 Description

• Own weekly, monthly, and quarterly pacing** • Manage dynamic forecasts balancing spend, CAC, and margins** • Keep growth performance within ±5% of plan • Build structured growth plans across channels, markets, and audiences** • Integrate paid media, creative, and analytics into one unified operating rhythm** • Shift the culture from reactive to strategic using forward-looking models, not daily noise • Lead paid media strategy across Meta, Google, YouTube, and emerging channels** • Implement disciplined testing and scaling frameworks designed for velocity and precision** • Maintain high spend velocity while protecting first-order contribution margin targets • Build systems that connect real ad-level data to creative strategy** • Lead monthly insights on what’s winning, what’s fatiguing, and what’s next** • Partner with the Director of Performance Creative to align the pipeline 30–90 days ahead** • Ensure every creative output drives measurable business impact • Build the analytics function with reporting, ownership, and clear cadence** • Standardize definitions for CAC, margins, and forecasting** • Make testing, incrementality, and modeling part of weekly operations** • Partner with Finance to connect insights to real revenue and costs • Bring calm clarity and senior judgment to a high-speed environment** • Build systems and processes that make growth predictable** • Mentor directors to think like operators, not executors** • Become the single source of truth for growth performance and direction

🎯 Requirements

• 7–10+ years leading growth at a high-velocity DTC brand • Proven ownership of $20M+ annual acquisition budgets • Deep expertise across Meta, Google, YouTube, and emerging channels • Strong analytics fluency: forecasting, incrementality, MMM, attribution • Track record hitting customer + margin targets at scale • Experience building cross-functional growth operating systems • Ability to translate performance insights into clear creative direction • Strong financial acumen and partnership with Finance on pacing & CM • Leadership experience managing multi-disciplinary growth teams • Brings calm, clarity, and senior judgment in high-speed environments

🏖️ Benefits

• Competitive compensation package** • Health, dental, and vision insurance** • Unlimited PTO with a remote-friendly culture** • High-ownership role with direct impact on company trajectory** • A team that values clarity, accountability, and results** • The opportunity to build the growth engine powering a 9-figure brand’s next chapter