Marketing Manager, German Speaking

🔥 3 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

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NaroIQ

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2022

💼 Consulting

💳 Fintech

💸 Finance

Consulting • Fintech • Finance

NaroIQ is on a mission to redistribute fund earnings by providing innovative fund infrastructure that enables companies to create their own ETFs and funds without operational and regulatory burdens. NaroIQ believes in empowering society through investment accessibility and aims to revolutionize capital allocation solutions for financial platforms. Their unique infrastructure fosters customized investment products, promoting lower fees and tailored offerings, ultimately contributing to long-term wealth building for individuals and businesses alike.

📋 Description

• Own NaroIQ's marketing and employer branding functions • Run PR campaigns end-to-end with external PR partners • Build relationships with journalists and editors and develop market narratives • Plan and coordinate events, speaking slots, conferences, and industry roundtables • Build a scalable content and thought-leadership engine supporting sales enablement and pipeline progression • Grow organic LinkedIn presence at the company and founder level • Maintain consistent brand identity across the website, pitch decks, one-pagers, careers page, and sales collateral • Develop enterprise sales materials including one-pagers, decks, whitepapers, and case studies • Run inbound growth initiatives including SEO, AI search optimization, and targeted growth experiments • Measure campaign performance, improve effective activities, and feed learnings into product and positioning • Build NaroIQ's employer brand, careers narrative, and candidate experience • Report to the CEO and collaborate with Growth, Product, and the leadership team

🎯 Requirements

• Experience in B2B marketing, ideally in financial services or at an AI / enterprise startup • Experience building positioning and narrative for a product or category • Strong storytelling skills, including case studies, press pitches, and job descriptions • Strong communication and relationship-building skills • Existing PR network or demonstrable track record in media work is a plus • Data-driven approach using KPIs and processes • Experimental approach to channels and formats, including AI search and social formats • Ability to develop employer branding and candidate experience • Ability to maintain consistent visual and verbal brand systems • Structured, self-directed, and comfortable with ambiguity and high ownership • Fluent in English and German, written and spoken • Nice to have: relationships with FinTech or asset-management journalists; experience building a careers brand from scratch; familiarity with growth tooling such as SEO, attribution, and growth-hacking stacks

🏖️ Benefits

• Remote-first work with flexibility and no fixed office hours • Quarterly offsites or in-person team sessions • Up to €50/month in benefits via hrmony • €1,000 per year for courses, books, coaching, or other learning and development • Opportunity to grow the marketing and employer branding function • High ownership and autonomy

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