Growth Marketing Lead – AI-native

Job not on LinkedIn

🕒 April 17

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Logo of NBCUniversal

NBCUniversal

10,000+ employees

Founded 2004

📱 Media

Media • Entertainment

NBCUniversal is a leading global media and entertainment company known for creating and distributing content across a variety of platforms. With over 100 years of experience, it is a part of Comcast and encompasses brands like Peacock, NBC Sports, and many others to educate, entertain, and empower audiences around the world. The company is involved in television broadcasting, film production, and theme parks, and is also recognized for its initiatives in technology and corporate social responsibility. NBCUniversal is committed to innovation and social impact, making it a vibrant workplace for media and tech professionals.

📋 Description

• Scale the Paid Demand Engine • Audit and refine existing channel strategy • Allocate and optimize budget across channels • Personally manage and optimize Paid Search, Paid Social, Reddit, YouTube, CTV platforms, SEO • Own performance messaging and copy • Optimize for Qualified MQLs, account sign-ups, and converted spenders

🎯 Requirements

• 7-10 years relevant work experience • Bachelor's Degree preferred • Experience scaling self-serve or PLG inbound • Strong fluency across paid search, paid social, and digital video • Familiarity with CTV ecosystems • Proven track record improving performance metrics (e.g., ROAS, CAC) • Comfort owning strategy and execution autonomously • AI-fluent and automation-oriented • Builder mindset - you prefer to come up with a creative solve rather than wait for reinforcements

🏖️ Benefits

• Best-in-class Benefits to eligible employees • Health insurance • Paid time off • Expert guidance and always-on tools

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