CRM Specialist

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Neon

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

💼 Consulting

🛡️ Insurance

💳 Fintech

Consulting • Insurance • Fintech

Neon is a Brazilian financial technology company that offers a comprehensive digital financial service through a mobile app. As an authorized payment institution by the Central Bank of Brazil, Neon provides customers with a digital account service, credit cards without annual fees, investment options like CDBs, personal loans, and various financial solutions for individuals and businesses, including MEI services. Their app facilitates easy financial management by integrating services such as virtual cards for secure online transactions, cashback on purchases, and the practical use of Pix for instant transfers. Although not a digital bank, Neon offers banking-like services powered by technology to promote financial innovation while ensuring high standards of security for its users.

📋 Description

• Build and Optimize Multichannel Journeys: Design, test, and implement end-to-end complex automations (email, SMS, push, and WhatsApp) using Salesforce Marketing Cloud (Journey Builder), focusing on personalization and scalability. • Lead the Recovery (Collections) Strategy: Actively design relationship flows for delinquent customers, defining behavioral triggers, intelligent communication cadences, and approach tests that maximize credit recovery. • Advanced Data Handling: Create robust segmentations, manage Data Extensions (DEs), and develop custom SQL queries to ensure the right message reaches the right audience. • Performance Analysis and A/B Testing: Propose and run ongoing hypothesis tests, evaluating engagement, conversion, and financial-return KPIs to feed back into CRM strategies. • Strategic Stakeholder Partnership: Collaborate closely with the MIS team to structure CRM reports and translate technical metrics into strategic reports for leadership and other business areas.

🎯 Requirements

• Solid hands-on experience with Salesforce Marketing Cloud (mandatory expertise in Email Studio, Automation Studio, Journey Builder, Contact Builder, and AMPscript). • Strong SQL skills for handling large volumes of data and building efficient queries directly in Salesforce. • Proven experience designing complex CRM journeys with advanced rules for prioritization, segmentation, and audience suppression/exclusion. • Analytical mindset focused on data-driven decision making, A/B testing, and measurement of results. • Strong communication and stakeholder management skills to translate technical challenges for business teams and leadership.

🏖️ Benefits

• Truly remote work model, with team meetups every three months in São Paulo. Includes credit for a home office kit and partnerships for coworking access. • iFood Benefits Card – customize your package with food and meal allowances and mobility benefits. • Gympass access to a network of gyms and online classes. • Parental support including daycare or nanny assistance and extended parental leave. • Medical and dental insurance. • Open English: discounted English course packages for Neowners and their dependents. • Discounts on MBAs and specializations at USP ESALQ.