Customer Lifecycle Marketing Manager – EMEA

🕒 March 25

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NinjaOne

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🔒 Cybersecurity

🤝 B2B

SaaS • Cybersecurity • B2B

NinjaOne is an automated, cloud-native endpoint management platform that provides remote monitoring and management (RMM), patch management, mobile device management (MDM), backup, remote access, and unified reporting for MSPs and IT departments. The SaaS product uses a single lightweight agent and centralized console to manage Windows, macOS, Linux, servers, VMs, and mobile devices, and includes security-focused features (autonomous patching, encrypted backups, FedRAMP and SOC compliance) and integrations and APIs to streamline IT operations and automate workflows.

📋 Description

• Execute EMEA-focused customer lifecycle marketing programs that support upsell, cross-sell, product adoption, and renewals • Localize global expansion and lifecycle stage frameworks to reflect EMEA market dynamics, customer maturity, and buying behavior • Partner with EMEA Customer Success and Sales leaders to align programs to regional renewal and expansion motions • Collaborate with Customer Success and Data teams to identify expansion opportunities, risk signals, and advocacy candidates • Partner with Product Marketing to localize messaging, surface EMEA customer insights into global strategy, and align with broader GTM priorities • Work with Advocacy and Community teams to elevate EMEA customer stories through case studies, events, and thought leadership • Own and report on EMEA lifecycle campaign performance KPIs for expansion pipeline, retention and product adoption outcomes, as well as engagement • Leverage Salesforce, Pardot, Pendo, 6sense, Tableau, Power BI, and related tools to connect customer behavior to revenue impact • Execute EMEA customer lifecycle programs from onboarding through renewal and advocacy, tailoring touchpoints based on stage, behavior, and customer profile • Refine regional customer journeys to reduce friction, accelerate activation, and improve long-term expansion outcomes • Plan and execute EMEA customer-specific events, such as user groups, webinars, regional events, and connect customers with speaking opportunities • Ensure globally aligned yet regionally authentic customer engagement experiences that strengthen retention and brand affinity • Manage customer swag fulfillment and incentive programs through Reachdesk • Design and execute A/B and multivariate testing to optimize lifecycle performance, adoption, segmentation, and revenue outcomes

🎯 Requirements

• 5+ years of B2B SaaS customer or lifecycle marketing experience • Experience building targeted, behavior-driven lifecycle programs across the customer journey • Proven track record of driving measurable expansion pipeline and renewal impact through lifecycle marketing programs • Experience executing global lifecycle frameworks within regional markets while adapting to local customer nuances • Experience applying experimentation frameworks to improve lifecycle performance and revenue outcomes • Comfort working cross-functionally with Customer Success, Sales, Product Marketing, and Advocacy • Hands-on experience with CRM, marketing automation, product analytics, and BI tools tied to revenue outcomes • Strong analytical, communication and project management skills, with the ability to turn insight into action • Ability to operate with urgency and clarity in a fast-scaling, ambiguous environment • Industry experience in IT, MSP, cyber security, or endpoint management required

🏖️ Benefits

• Flexible working hours with hybrid office options • Access to our Corporate Benefits Platform (with discounts for brands such as Expedia, FitX, Zalando and many more) • Develop your skills through our renowned training platform • Receive competitive compensation • Collaborate with a curious, kind, international and intercultural workforce