Senior Manager, Events Strategy – Brand Experiences

🕒 April 14

🇺🇸 United States – Remote

💵 $144k - $175k / year

⏰ Full Time

🟠 Senior

🎪 Events

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Observe.AI

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤖 Artificial Intelligence

🏢 Enterprise

☁️ SaaS

Artificial Intelligence • Enterprise • SaaS

Observe. AI is an enterprise-grade AI platform focused on conversation intelligence for contact centers. It provides a comprehensive suite of AI-powered solutions, including real-time agent assistance, voice AI for automating complex customer interactions, post-interaction quality assurance (QA), and business analytics. The company's platform empowers contact centers to evaluate customer interactions fully, support agents with real-time guidance, improve customer satisfaction, and boost operational efficiency, all while ensuring compliance. Observe. AI caters to various industries, such as banking, financial services, and healthcare insurance, enhancing sales performance, customer experience, and compliance monitoring.

📋 Description

• Design and execute event strategies that directly support engagement and growth within top-tier strategic accounts. Partner with Sales, Account Management, and ABM teams to align event plans with account goals and pipeline objectives. • Lead the planning and execution of flagship tradeshows, third-party conferences, and executive experiences that advance strategic account objectives. Oversee logistics, vendor management, and cross-functional coordination to ensure on-brand, high-impact delivery. • Develop event programs that accelerate the sales cycle, influence pipeline creation, and deliver measurable ROI across key verticals and strategic segments. • Oversee onsite brand presence — booth design, messaging, activations, and experiences — ensuring consistency and excellence across all touchpoints. Collaborate with Product Marketing to bring our brand story to life through compelling thought leadership, content, and event narratives. • Identify and secure high-impact speaking, sponsorship, and partner opportunities to showcase Observe.AI’s deep expertise and leadership in the GenAI and CX markets. • Partner closely with Sales, Demand Generation, and Product Marketing to drive unified messaging, maximize ROI, and ensure measurable outcomes tied to pipeline and account engagement. • Establish clear event KPIs and continuously optimize event performance to enhance reach, impact, and ROI.

🎯 Requirements

• 8+ years of experience in event marketing, experiential marketing, or field marketing, preferably in B2B SaaS or technology. • Proven success designing and executing event programs for strategic accounts. • Strong understanding of account-based marketing (ABM) principles and how events drive engagement within key accounts. • Deep expertise in trade-shows, sponsorship strategy, executive programs, and customer experience events. • Exceptional project management, stakeholder alignment, and communication skills. • Strong analytical and data-driven mindset; able to connect creative event design to pipeline and revenue impact. • Passion for innovation, creativity, and measurable outcomes in a fast-moving market.

🏖️ Benefits

• Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership • Excellent medical, dental, and vision insurance options: Comprehensive medical, dental and vision benefits for employees and eligible dependents • Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best. • Additional Time to Recharge: 10 company holidays, an annual company-wide Winter Break, and paid parental leave to fully support life outside of work. • 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings • Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth • Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs • Pre-tax Commuter Benefits: Tax-efficient transit and commuting support for hybrid and in-office employees • Autonomy and Agency: Play a meaningful role in scaling a category-defining GenAI platform transforming the future of customer experience.