Growth Strategist

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🕒 April 1

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Octav

WebsiteLinkedInAll Job Openings

11 - 50 employees

💳 Fintech

₿ Crypto

🤝 B2B

Fintech • Crypto • B2B

Octav is a Web3 treasury management and financial analytics platform designed to empower organizations with advanced onchain treasury management and financial reporting. It provides comprehensive crypto management solutions, including detailed transaction reports, crypto portfolio management, and automated reconciliation for CFOs, asset managers, DAOs, and family offices. Octav enables efficient tracking of DeFi protocol deposits, detailed wallet positions reporting, and integrations with popular accounting software, ensuring accurate tax reporting and performance maximization of crypto assets.

📋 Description

• Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns, ensuring high engagement and conversion rates. • Optimize email workflows, segmentation, and messaging to align with Octav’s B2B audience and broader marketing goals. • Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement. • Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors. • Collaborate on co-marketing initiatives to expand Octav’s reach and generate new leads. • Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A sessions, to engage industry professionals. • Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels. • Act as the community’s voice, gathering feedback to inform email content and overall marketing strategies. • Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

🎯 Requirements

• 2+ years of experience in planning and executing B2B email marketing campaigns • Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space • A track record of organizing and executing virtual events or community initiatives • Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms • A natural communicator with a talent for establishing and nurturing professional partnerships • Ability to work effectively with cross-functional teams and adapt to a fast-paced environment • A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.