Digital Marketing Specialist – SEO, Social Media

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🔥 30 minutes ago

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OFFSURE

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2017

🤝 B2B

👥 HR Tech

☁️ SaaS

B2B • HR Tech • SaaS

OFFSURE is an outsourcing company that provides remote staffing and managed office operations to businesses. It recruits skilled professionals across functions — real estate, property management, accounting, HR, customer support, development, IT support, marketing, and virtual assistance — who become dedicated members of client teams and report daily. OFFSURE handles recruitment, manages the office/operations for offshore teams, and offers services to build full offshore teams for companies seeking cost savings and operational efficiency. The company lists offices in the Philippines and Hong Kong and provides contact numbers in the USA, Australia, and the Philippines.

📋 Description

• Develop and execute a comprehensive SEO strategy to increase organic traffic and search rankings. • Conduct keyword research and identify content opportunities based on customer search intent. • Write, edit, and publish SEO-optimised blog articles and website content. • Optimise landing pages, blog posts, metadata, headings, and internal linking structures. • Monitor keyword rankings, website performance, and SEO metrics using analytics tools. • Continuously identify opportunities to improve search visibility and lead generation. • Manage and maintain the company website using WordPress. • Upload, format, and update website pages, blogs, and digital resources. • Ensure website content remains accurate, user-friendly, and SEO optimised. • Improve website usability, page speed, layout, and conversion performance. • Recommend and implement enhancements to improve the overall user experience. • Research industry-related topics and create informative, engaging, and easy-to-understand content. • Translate complex information into simple, reader-friendly articles. • Develop a consistent pipeline of SEO-focused content that supports organic growth. • Ensure all content aligns with brand voice and marketing objectives. • Plan, create, and schedule content across Facebook, Instagram, and LinkedIn. • Produce engaging graphics, short-form videos, and reels. • Develop educational and awareness-focused content that builds trust and engagement. • Monitor social media channels by responding to comments, messages, and community interactions. • Create visual assets using Canva. • Design and distribute email campaigns using Campaign Monitor or similar platforms. • Segment audiences and monitor campaign performance. • Support lead nurturing and marketing workflows using HubSpot (preferred but not essential). • Track and report on SEO, website, social media, and email marketing performance. • Analyse campaign results and recommend improvements. • Use data-driven insights to optimise content, increase engagement, and improve conversions.

🎯 Requirements

• Proven experience in SEO and content marketing. • Strong understanding of on-page and technical SEO best practices. • Experience managing WordPress websites. • Excellent copywriting and content creation skills. • Experience managing business social media accounts. • Proficiency in Canva for creating marketing assets. • Experience with Google Analytics, Google Search Console, and SEO tools such as SEMrush, Ahrefs, or similar. • Strong organisational skills with the ability to manage multiple projects independently. • Excellent written and verbal English communication skills. • Nice to Have: Experience within the NDIS, healthcare, disability, aged care, or community services sector. • Knowledge of HubSpot CRM. • Experience with Campaign Monitor, Mailchimp, or similar email marketing platforms. • Basic knowledge of HTML/CSS. • Experience creating and editing short-form videos for social media.