Marketing Director
June 19
Description
• Build an effective Marketing Strategy • Develop, execute and optimize Ad campaigns on Social Media: lead generation, brand awareness and lead nurturing • Conduct market and niche analysis, and test hypothesis • Analyze the offer, competitors, product advantages • Experiment with new approaches • Control the budget and adjust expenses to get the best ROI • Track KPIs to assess performance and identify weaknesses • Grow together with the product
Requirements
• Fluent written and spoken English • Demonstrable experience as a Marketing Manager, Head of Marketing or VP Marketing (4+ years) • Experience in marketing of a technical product • Experience with US, EU markets • Experience in both B2B (important!) and B2C segments • Experience of team management • Passion for IT • Knowledge and experience with web analytics tools (Google Analytics, WebTrends, Google Tag Manager) • Experience with PPC • Strong analytical skills • Creativity and attention to detail • Enthusiasm and leadership
Benefits
• Fully remote • Compensation in USD • Direct impact on the voice of the project • Adequate, friendly management and no bureaucracy • Plenty of interesting talks and communication with the team
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