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Packt

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.

📋 Description

• Identify, approach and build durable relationships with respected practitioners, maintainers, speakers, community leaders, bloggers, newsletter authors and credible vendor DevRel figures. • Work across LinkedIn, YouTube, X, Discord, Reddit, GitHub and domain-specific forums to map genuine influence. • Secure endorsements, testimonials, forewords, guest posts and co-created content for commercial use. • Feed community insight and topic intelligence into commissioning decisions. • Design and execute title-specific pre- and post-publication promotion campaigns. • Coordinate reviewer outreach, community activations, contributor-driven campaigns and targeted list building. • Concentrate campaign activity into launch windows and sustain momentum afterward. • Partner with Growth and commissioning teams on metadata, keywords and audience-specific messaging. • Track campaign performance, review velocity, sentiment, engagement and the relationship between activity and sales. • Build relationships with vendors, training providers, certification bodies, conference organisers, universities, bootcamps and technical training companies. • Identify and secure bulk purchase opportunities and explore licensing and long-term collaboration models. • Coordinate with sales and marketing to convert partnership opportunities. • Build and activate developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow and specialist forums. • Plan and support webinars, AMAs, expert panels, technical workshops and conference collaborations. • Drive direct list growth through events, partnerships, landing pages and community activations. • Run a structured programme of named expert endorsements and specific quotes across titles. • Engage reviewers and activate reader communities to build post-launch review momentum. • Build systems that sustain visibility beyond launch and ensure credibility assets are ready before publication. • Deliver commercial and rank performance, product-page conversion, review growth, expert-network contributions, owned audience reach, partnership revenue and timely community intelligence.

🎯 Requirements

• Genuine fluency in a technical community and credibility with practitioners • Ability to hold substantive conversations with engineers; engineering background not required • Experience in developer relations, community management, technical marketing or a comparable outward-facing technical-domain role • Existing network within the relevant vertical is a strong advantage • Campaign ownership experience, including planning, sequencing and measurement • Commercial judgement and comfort being measured on outcomes rather than activity • Strong written communication and ability to represent Packt publicly • Comfort with data, Amazon performance metrics and campaign analytics

🏖️ Benefits

• Bonus scheme • 5 day working week • 25 days annual holiday (plus bank holidays) • Flexible hours: choose how, when, and where you work within India • Training programs and Certification • Group Medical Insurance • Wellness initiatives • Growth opportunities and internal mobility • Personal growth and career progression • Supportive flexible and remote work • Healthy work-life balance • Peer-to-peer recognition