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Packt

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.

📋 Description

• Identify, approach and build durable relationships with respected practitioners, including open-source maintainers, conference speakers, community leaders, technical bloggers, newsletter authors and credible vendor DevRel figures. • Work across LinkedIn, YouTube, X, Discord, Reddit, GitHub and domain-specific forums to map genuine influence in the relevant vertical. • Secure endorsements, testimonials, forewords, guest posts and co-created content, converting relationships into attributable commercial contributions. • Feed community insight and emerging-topic intelligence into commissioning decisions and the Portfolio Director. • Design and execute title-specific pre- and post-publication promotion plans, including reviewer outreach, community activations, contributor-driven campaigns and targeted list building. • Sequence launch activity to concentrate reach into launch windows and sustain momentum afterward. • Partner with Growth and commissioning teams on metadata, keyword alignment and audience-specific messaging to improve product-page conversion. • Track and report review velocity, sentiment, community engagement, campaign performance and the relationship between activity and sales. • Build relationships with vendor partners, training providers, certification bodies, conference organisers, universities, bootcamps and technical training companies. • Identify and secure bulk purchase opportunities and explore licensing and longer-term ecosystem collaborations. • Coordinate with sales and marketing on partnership pricing, positioning and execution. • Build and activate developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow and specialist forums. • Plan and support webinars, AMAs, expert panels, technical workshops and conference collaborations. • Drive direct list growth through free events, vendor partnerships, co-branded landing pages and community activations. • Run a structured programme of named expert endorsements with real affiliations and specific quotes across titles. • Engage credible reviewers, coordinate outreach and activate reader communities for post-launch review momentum. • Build systems that sustain visibility beyond launch and ensure credibility assets are ready before publication. • Own commercial and rank performance, product-page conversion, review performance, expert-network growth, owned audience reach, partnership and bulk revenue, and commissioning intelligence quality.

🎯 Requirements

• Genuine fluency in a technical community and credibility with practitioners • Ability to hold real conversations with engineers; engineering background not required • Experience in developer relations, community management, technical marketing or a comparable outward-facing technical-domain role • Existing network within the relevant vertical is a strong advantage • Campaign ownership experience with disciplined planning, sequencing and measurement • Commercial judgement and comfort being measured on outcomes rather than activity • Strong written communication and ability to represent Packt publicly • Comfort with data, including Amazon performance metrics, campaign analytics and reach, conversion and rank relationships

🏖️ Benefits

• Bonus scheme • 5 day working week • 25 days annual holiday (plus bank holidays) • Flexible hours: choose how, when, and where you work within India • Training programs and Certification • Group Medical Insurance • Wellness initiatives • Growth opportunities and internal mobility • Healthy work-life balance • Peer-to-peer recognition • Personal growth and career progression