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Packt

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Packt is a global technical learning content provider, founded in Birmingham, UK. The company offers a wide array of resources including books, e-books, audiobooks, and video courses, catering to IT professionals who seek to gain expertise in emerging technologies or enhance their skills in established tools. Packt's portfolio covers various topics such as machine learning, cybersecurity, and web development, featuring contributions from groundbreaking authors. Additionally, they provide an AI Assistant as part of their digital books and have a commitment to supporting open-source projects through their royalty scheme.

📋 Description

• Identify, approach and build durable relationships with respected practitioners across the technical vertical. • Develop a working map of genuine influencers across LinkedIn, YouTube, X, Discord, Reddit, GitHub and domain-specific forums. • Secure endorsements, testimonials, forewords, guest posts and co-created content. • Feed community insight into commissioning and the Portfolio Director. • Design and execute title-specific pre- and post-publication promotion plans. • Coordinate reviewer outreach, community activations, contributor-driven campaigns and targeted list building. • Partner with Growth and commissioning teams on metadata, keyword alignment and audience-specific messaging. • Track and report review velocity, sentiment, community engagement, campaign activity and sales impact. • Build relationships with vendor partners, training providers, certification bodies, conference organisers, universities, bootcamps and technical training companies. • Identify and secure bulk purchase opportunities and explore licensing and long-term collaboration models. • Coordinate with sales and marketing to convert partnership opportunities. • Build and activate developer and practitioner communities across GitHub, Reddit, Discord, Stack Overflow and specialist forums. • Plan and support webinars, AMAs, expert panels, technical workshops and conference collaborations. • Drive direct list growth through free events, vendor partnerships, co-branded landing pages and community activations. • Run a structured programme of named expert endorsements and credible reviewer outreach. • Activate reader communities for post-launch review momentum and track volume, quality and sentiment. • Build systems that sustain visibility beyond launch and ensure credibility assets are ready before publication. • Own commercial, rank, conversion, review, expert-network, audience-reach, partnership-revenue and commissioning-intelligence outcomes.

🎯 Requirements

• Genuine fluency in a technical community and credibility with practitioners • Ability to hold substantive conversations with engineers; an engineering background is not required • Experience in developer relations, community management, technical marketing or a comparable outward-facing technical role • Existing network within the relevant vertical is a strong advantage • Experience owning campaigns and planning, sequencing and measuring campaign activity • Commercial judgement and comfort being measured on outcomes rather than activity • Strong written communication and ability to represent Packt publicly • Comfort with Amazon performance metrics, campaign analytics and the relationship between reach, conversion and rank

🏖️ Benefits

• Bonus scheme • 5 day working week • 25 days annual holiday (plus bank holidays) • Flexible hours: choose how, when, and where you work within India • Training programs and Certification • Group Medical Insurance • Wellness initiatives • Supportive flexible and remote work • Growth opportunities and internal mobility • Healthy work-life balance • Peer-to-peer recognition • Personal growth and career progression