Creative Strategist, EU DTC

Job not on LinkedIn

🔥 47 minutes ago

🌐 Brazil, Philippines, +4 more countries – Remote

🇧🇷 Brazil – Remote 🇵🇭 Philippines – Remote 🇪🇨 Ecuador – Remote 🇿🇦 South Africa – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎨 Creative Strategist

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Own the end-to-end paid social experimentation process. • Develop creative concepts based on performance data and customer insights. • Build and manage a structured testing roadmap. • Prioritize creative experiments based on business impact. • Continuously improve paid social performance through iterative testing. • Produce 10+ high-quality creative experiment briefs per week. • Write actionable briefs for video editors, graphic designers, UGC creators, content creators, and influencers. • Include strategic direction, messaging, hooks, target audience, creative references, and testing objectives in briefs. • Analyze creative performance across ROAS, CPA, CTR, Hook Rate, Hold Rate, Conversion Rate, messaging, creative formats, talent performance, audience segments, and landing page alignment. • Translate performance insights into actionable recommendations and future creative tests. • Conduct competitor research and monitor emerging creative trends across Meta and TikTok. • Analyze customer feedback and market insights. • Identify new hooks, offers, messaging angles, and creative opportunities. • Partner with internal creative teams throughout production. • Manage relationships with external creative agencies. • Coordinate UGC production through platforms such as Trybe. • Ensure creative assets are delivered on time and aligned with strategic objectives. • Produce clear weekly reports covering experiment output, creative hit rate, key learnings, performance insights, and next testing priorities. • Build a repeatable experimentation process that drives continuous improvement across paid social campaigns.

🎯 Requirements

• 3+ years of experience in Creative Strategy, Performance Marketing, or Paid Social within a DTC or eCommerce environment. • Proven experience developing creative strategies for Meta and TikTok campaigns. • Strong understanding of direct-response advertising and social-first creative. • Experience analyzing campaign performance and translating data into creative direction. • Experience writing detailed creative briefs for designers, video editors, and content creators. • Deep understanding of UGC and performance creative best practices. • Experience managing creative agencies and/or UGC production platforms. • Excellent organizational skills with the ability to manage multiple experiments simultaneously. • Strong communication and cross-functional collaboration skills. • Nice to have: experience with subscription-based eCommerce brands. • Nice to have: familiarity with creative research tools and Meta Ad Library. • Nice to have: understanding of landing page optimization and creative-to-funnel alignment. • Nice to have: experience with ClickUp, Asana, or Monday.com. • Nice to have: AI tools experience for creative ideation and research, such as ChatGPT, Claude, or Perplexity. • Maintain a minimum 25% creative hit rate against defined performance benchmarks. • Deliver 10+ high-quality creative experiment briefs per week. • Consistently improve creative performance through data-driven iterations. • Build a repeatable experimentation process for paid social campaigns.

🏖️ Benefits

• Own the creative strategy behind high-performing paid social campaigns. • Work with a collaborative, data-driven growth team. • Influence creative decisions that directly impact business performance. • High ownership, autonomy, and visibility. • Fast-paced environment where experimentation and innovation are encouraged. • Opportunity to shape and scale the creative testing function as the business grows. • 100% remote role, work with a truly international team • Competitive pay and bonuses