Creative Strategist – Health & Wellness E-commerce

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Paired

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

🎯 Recruiter

👥 HR Tech

Consulting • Recruitment • HR Tech

Paired is a strategic talent recruitment company that specializes in connecting businesses with top-tier overseas talent. They streamline the hiring process by recruiting, vetting, and presenting the best candidates for a variety of roles, allowing companies to save significantly on payroll costs. Paired focuses on placing talented individuals in various positions ranging from administrative assistants to executive roles, across diverse fields such as marketing, engineering, and sales. With a commitment to quality and cost-effectiveness, Paired offers a risk-free placement service that guarantees client satisfaction, thereby facilitating global workforce integration for its clients.

📋 Description

• Develop creative strategies for Meta, TikTok, and other paid social channels. • Research customers, competitors, trends, pain points, and buying motivations. • Create concepts, hooks, messaging angles, scripts, and storyboards. • Prepare clear briefs for video editors, designers, and UGC creators. • Build and manage structured creative testing plans. • Analyze metrics such as CTR, CPA, CVR, ROAS, and video retention. • Identify winning ads and develop new iterations to scale performance. • Collaborate with media buyers and the creative production team. • Organize creative tests, results, and key learnings. • Ensure messaging follows brand and advertising guidelines.

🎯 Requirements

• Proven experience as a Creative Strategist for DTC e-commerce brands. • Strong knowledge of direct-response advertising and performance creative. • Experience developing paid social creatives for Meta and TikTok. • Ability to turn research and performance data into actionable concepts. • Experience writing hooks, scripts, ad copy, and creative briefs. • Understanding of UGC, testimonials, problem-solution ads, product demonstrations, and educational formats. • Knowledge of e-commerce funnels and customer acquisition. • Strong analytical, communication, and organizational skills. • Portfolio or examples of ads that generated measurable results. • Experience in women’s health, wellness, supplements, beauty, or personal care. • Experience with Shopify and subscription-based brands. • Familiarity with creative research and analytics tools. • Understanding of health and wellness advertising compliance.

🏖️ Benefits

• Competitive salary (USD) • Work From Home • Flexible hours