Lifecycle Marketing Manager

Job not on LinkedIn

🕒 March 17

🇺🇸 United States – Remote

💵 $82.9k - $121.9k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Panorama Education

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📚 Education

☁️ SaaS

🤖 Artificial Intelligence

💰 $60M Series C - Panorama Education on 2021-09

Education • SaaS • Artificial Intelligence

Panorama Education is an education technology company that provides an AI-powered SaaS platform for K–12 school districts to collect surveys, manage Multi-Tiered System of Supports (MTSS), track behavior and attendance, and personalize instruction and interventions. Its offerings—like Panorama Solara, Student Success (MTSS), and Surveys & Engagement—combine data analytics, secure district-managed AI, and professional development to help educators identify needs, plan targeted actions, and measure student outcomes while maintaining privacy and compliance.

📋 Description

• Own and evolve Panorama’s email marketing strategy across the full funnel • Develop and execute high-impact campaigns and nurture programs that deliver relevant, timely messaging based on funnel stage, persona, and intent data • Re-engage leads, accelerate pipeline, support customer expansion and retention, and drive revenue growth • Partner closely with Sales to support outbound cadence creation and optimization • Ensure critical role of email in coordinated go-to-market efforts and prospect engagement • Support Panorama’s webinar program by assisting with campaign promotion, post-event follow-up, and engagement strategies • Manage webinar logistics, including hosting, registration setup, platform configuration, coordinating polls, managing chat and questions, and troubleshooting technical issues • Own the post-webinar process, including post-event follow-up campaigns, smooth lead handoff, and strategies for extending webinar shelf life through on-demand content • Track, analyze, and report on key performance metrics such as open rates, click-through rates, conversions, registrations and attendance, pipeline impact, and deliverability • Analyze campaign performance and share actionable insights with marketing and sales stakeholders. • Maintain documentation of processes and best practices • Stay current on email marketing and webinar trends, tools, and deliverability best practices

🎯 Requirements

• 3–5 years of B2B email or lifecycle marketing experience, preferably in SaaS or education technology • Proven success building and optimizing nurture programs that drive engagement and pipeline • Strong analytical skills and comfort interpreting performance data to generate insights and guide iteration • Excellent writing, editing, and communication skills, with the ability to tailor messaging to different audiences and funnel stages • A strong understanding of email deliverability, compliance, and industry best practices • Exceptional organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously • A collaborative, proactive working style and comfort partnering cross-functionally with Sales, Customer Success, Product, and Marketing teammates • A test-and-learn mindset with attention to detail and a drive for continuous improvement • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and sales outreach platforms (e.g. Gong Engage, Outreach) • Strong project management skills with attention to detail and the ability to manage multiple priorities • Familiarity with webinar platforms (e.g., Bizzabo, Zoom, Hopin, ON24)

🏖️ Benefits

• 401K with an employer match • Health, dental, vision, life insurance, and short-term and long-term disability coverage. • Flexible spending account for health care and dependent care • Wellness Reimbursement • Work from Home Reimbursement • Flexible vacation policy • Parental leave program • Company Issued Laptop