Senior Online Marketing Manager – SaaS

🔥 0 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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pathway solutions

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2018

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

pathway solutions is a SaaS company that automates bookkeeping and accounting workflows for e-commerce and subscription (SaaS) businesses by integrating sales platforms and payment providers with DATEV. It provides prebuilt integrations for Shopify, Amazon, WooCommerce, Stripe, Chargebee, TikTok Shop and others to export invoices, revenues, payments, refunds and fees in DATEV-ready formats, create e-invoices, and enable compliant, automated reconciliations for merchants and tax advisors. The platform aims to save time, reduce manual errors, and ensure legal compliance for bookkeeping processes.

📋 Description

• Develop and implement the content marketing strategy (paid and organic) across the entire customer journey • Manage and source external service providers for video production, copywriting, and design • Lead and further develop the in-house SEO Content Creator • Manage funnel tracking and automated analysis of lead costs, conversion rates, and CAC payback in Google Sheets • Commission and provide feedback on creative assets for Meta, TikTok, and Google Ads channels • Analyze, monitor, and optimize video and static ads • Build and scale organic video content for LinkedIn and YouTube • Develop thought-leadership content with the founders and Sales team • Repurpose webinar content into short clips and blog articles • Track and report campaign performance using Google Analytics, pixels, and conversion tracking • Independently advance analytics capabilities using AI • A/B test creative assets, landing pages, and campaign hooks • Optimize the conversion rate of the Webflow website • Collaborate with the Sales team to assess lead quality • Build scalable content processes, including editorial calendars, feedback cycles, and performance analysis

🎯 Requirements

• Use Claude or other AI tools to independently launch and manage performance campaigns on Meta or Google • Several years of experience in performance marketing (Meta, TikTok, Google Ads) in SaaS or e-commerce • Experience managing external creative partners • Expertise in tracking and funnel analytics (Google Analytics, pixels, CAC, conversion rates) – nice to have and can be learned on the job • Strong SEO expertise – nice to have and can be learned on the job • Experience in organic video marketing (YouTube, LinkedIn) – nice to have and can be learned on the job

🏖️ Benefits

• Remote-first environment and family-friendly working hours – you decide when you work • No office attendance required • Coaching budget • Mentoring • Diverse team • 30 days of vacation • Attractive compensation package • Responsibility and opportunities for personal development