Digital Marketing – Website Coordinator, WordPress

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Pear Tree.

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Pear Tree is a Melbourne‑born offshore recruitment and hiring services company that connects Australian, US, and UK businesses directly with skilled offshore professionals (primarily from the Philippines) without agency markups. They provide end-to-end hiring support — sourcing, screening, skills assessments, video interviews, reference checks — and offer payroll, Employer‑of‑Record, and compliance assistance plus a six‑month replacement guarantee. Pear Tree recruits across IT, sales & marketing, finance, creative, admin and operations roles, emphasizing cost savings, direct pay to talent, and secure onboarding workflows.

📋 Description

• Manage and maintain multiple WordPress websites • Ensure all product listings, pricing, and content are accurate, current, and consistent • Upload, structure, and update product information for clarity and usability • Optimise product and catalogue pages for SEO (metadata, headings, internal linking, content structure) • Maintain a catalogue-style product showcase for industrial and infrastructure-related products • Coordinate with external agencies or vendors to refine, localise, and upload product content • Monitor website performance and identify issues related to UX, content, or functionality • Ensure consistency in branding, layout, and user experience across all websites • Manage CRM activity, including contact updates, segmentation, and data hygiene • Build and execute email marketing campaigns using platforms such as Mailchimp • Maintain and grow email lists with proper segmentation and tagging • Track campaign performance and support reporting and insights • Assist in lead generation and nurturing initiatives • Plan, schedule, and publish content across social media platforms • Maintain a consistent posting cadence aligned with marketing objectives • Create simple, engaging content aligned with products and brand messaging • Monitor engagement and support basic community interaction where applicable • Create basic marketing assets such as banners, website visuals, and email graphics • Use design tools and/or AI-assisted tools to produce content efficiently • Ensure all creative materials align with brand guidelines • Support updates across web, email, and social channels • Support Google Ads and/or Meta Ads campaigns where required • Collaborate with internal or external partners managing paid media • Assist with updating creatives, campaign adjustments, and basic performance tracking

🎯 Requirements

• Proven experience managing WordPress websites • Strong attention to detail, particularly with product listings, pricing, and structured content • Working knowledge of SEO best practices (on-page optimisation, metadata, content structure) • Experience with email marketing platforms such as Mailchimp • Ability to manage multiple websites and priorities simultaneously • Strong organisational and time management skills • Ability to collaborate with internal teams and external agencies • Clear communication skills and a proactive, ownership-driven mindset • Experience in industrial, construction, infrastructure, or B2B product-based industries • Familiarity with CRM systems and customer segmentation • Basic knowledge of paid media channels (Google Ads, Meta Ads) • Experience creating digital assets using design tools or AI-assisted platforms • Understanding of lead generation and conversion optimisation • Experience working with catalogue-style or multi-site web environments