Growth Marketing Lead – Biotechnology

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Catena

1 - 10 employees

👥 HR Tech

🏢 Enterprise

🎯 Recruiter

HR Tech • Enterprise • Recruitment

Catena, now known as Pearl Talent, is a company that specializes in helping organizations hire top remote talent from overseas, primarily focusing on candidates from the Philippines and Latin America. They offer a rigorous vetting process to ensure they provide highly capable candidates equipped with modern software skills and fluent English proficiency. Pearl Talent provides two main hiring services: Managed Services, which handles compliance, payroll, and training, and Direct Placement for companies that manage hires internally. They focus on long-term retention and quality in their hiring processes, aiming to build high-performing remote teams for a range of industries including healthcare, real estate, and finance.

📋 Description

• Own the full marketing ecosystem across its brands and drive measurable, ROI-accountable growth • Implement SEO across technical setup and content strategy • Manage paid advertising focused on direct-to-consumer conversions • Create organic content across platforms • Achieve a minimum 3x ROI on paid campaigns • Grow organic search authority for core brands • Maintain a consistent multi-platform content cadence with scaling paid budget as performance is proven

🎯 Requirements

• 5+ years in growth marketing, SEO, and digital marketing with end-to-end ownership of the marketing function for at least one brand or product line • Hands-on execution of both SEO (technical setup — tags, metadata, site structure — and content strategy) and paid advertising (campaign build, optimization, performance monitoring) • Demonstrated 3x+ ROI/ROAS on paid advertising campaigns, evidenced by metrics on CV • Proficiency with paid advertising platforms (Google Ads, Facebook Ads Manager) • Proficiency with Google Analytics and SEO tools for keyword research and site audits (Ahrefs, SEMrush, or equivalent) • Experience originating and managing organic content across multiple platforms, including static social/imaging content • C1+ English (CEFR) for client-facing strategic communication • Experience managing marketing across 3+ brands or product lines simultaneously (Nice-to-Have) • Health, medical, biotech, or life sciences industry exposure (Nice-to-Have) • Proficiency with AI tools for content creation and marketing efficiency (Nice-to-Have) • Founder, first-marketing-hire, or early-stage startup experience (Nice-to-Have) • Direct-to-consumer (DTC) marketing experience with documented conversion results (Nice-to-Have)

🏖️ Benefits

• Competitive Salary: Based on experience and skills • Remote Work: Fully remote—work from anywhere • Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting • Generous PTO: In accordance with company policy • Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees • Direct Mentorship: Guidance from international industry experts • Learning & Development: Ongoing access to resources for professional growth • Global Networking: Connect with professionals worldwide

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