CRM & Lifecycle Manager

Job not on LinkedIn

🔥 6 minutes ago

🌐 Germany, Poland, +2 more countries – Remote

🇩🇪 Germany – Remote 🇵🇱 Poland – Remote 🇪🇸 Spain – Remote 🇵🇹 Portugal – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Pet Media Group (PMG)

WebsiteLinkedInAll Job Openings

51 - 200 employees

📣 Marketing

📦 Logistics

🍽️ Food & Beverage

💰 $12M Series A on 2019-07

Marketing • Logistics • Food & Beverage

Pet Media Group (PMG) is a leading operator of online marketplaces for pets and related goods and services. The company focuses on providing trusted platforms for pet owners to find and rehome animals, ensuring trust, safety, and convenience. PMG includes well-known brands such as Hästnet, Pets4Homes, AnnunciAnimali, PuppyPlaats, and MundoAnimalia, all of which aim to make the pet adoption process as smooth and reliable as possible. Backed by prominent European investors, PMG is dedicated to revolutionizing the pet industry through digitalization and technology, helping millions of animals find loving homes.

📋 Description

• Own key parts of the customer lifecycle with the Head of CLM across strategy, data, automation and execution • Design buyer and breeder journeys across email, push, in-app and SMS • Analyze behavioral data and identify engagement opportunities • Create relevant customer experiences based on customer behavior • Convert manual CRM processes into automated workflows • Experiment with AI-enabled personalization, content and segmentation • Measure experiments and move successful approaches into production • Build reusable journeys and processes for new markets • Partner with product, data, engineering and marketing teams on customer experience and infrastructure • Brief and hold agencies and freelancers accountable when needed

🎯 Requirements

• 4 or more years of experience in CRM or lifecycle marketing • Preferably in-house experience with personally built campaigns that moved a measurable metric • Marketplace, consumer app or ecommerce experience is a strong plus • Hands-on experience in Customer.io or comparable platforms such as Braze, Iterable or Klaviyo • Comfortable with segmentation logic, events, attributes and branching journeys • Experience setting up tests, critically interpreting results and validating data • Daily active use of AI tools such as Claude or ChatGPT for building, copy, QA, localisation and workflow automation • Clear judgment about what to automate and what should remain human • Fluent English, written to a customer-ready standard • Ability to own CRM as a team of one, including briefing and managing agencies and freelancers • Experience with HTML and Liquid for email templates is preferable • SQL or experience working with a data warehouse and product analytics is preferable • Marketing automation beyond CRM, such as webhooks or n8n, is preferable • CRM platform migration experience is preferable • Experience with two-sided or reputation-exposed marketplaces is preferable • Hands-on builder mindset; ability to work independently and collaboratively • Willingness to take on other marketing projects

🏖️ Benefits

• Competitive compensation • Flexible working hours • Remote-first work across Europe • Direct access to founders and country leads • Opportunity to grow in an ambitious, high-performing team • Diverse team of more than 100 colleagues across the world • Opportunity to directly impact strategy and help more than 10 million people each month • Stockholm hub office access • Backing by leading European investors