Social Media, Influencer Marketing Specialist

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Logo of Petra Brands

Petra Brands

51 - 200 employees

Founded 2017

👥 B2C

🤝 B2B

🛒 Retail

B2C • B2B • Retail

Petra Brands is a fast-moving, purpose-led house of consumer brands and private-label operator that uses a proprietary multilevel scale engine (PetraSpark) to rapidly develop, manufacture, and scale sustainable personal care, pet, and lifestyle products globally. The company provides end-to-end capabilities — brand development, product formulation, mass manufacturing, retail execution, and shipping & logistics — and serves both direct-to-consumer channels and retail partners while emphasizing eco-friendly ingredients and certified sustainable packaging.

📋 Description

• Manage and curate content for the company’s social media channels to enhance engagement and grow our audience. • Develop and implement influencer marketing campaigns that align with brand objectives. • Identify and collaborate with relevant influencers and brand advocates. • Conduct market research to identify trends and competitor strategies in social media and influencer marketing. • Analyze campaign performance using metrics and analytics tools and provide regular reports. • Assist in creating marketing material, including graphics, videos, and blog content. • Engage with the online community by responding to comments and messages.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, or a related field. • 2-6 years of experience in social media management, influencer marketing, or digital marketing. • Strong understanding of social media platforms (Instagram, Facebook, TikTok, etc.) and influencer landscape. • Creative mindset with excellent writing and editing skills. • Proficiency in social media analytics and management tools. • Strong interpersonal skills with the ability to build relationships with influencers and partners.

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