Marketing Manager

🔥 1 hour ago

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Portwest

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1904

🏭 Manufacturing

🤝 B2B

🛒 Retail

Manufacturing • B2B • Retail

Portwest is a global supplier of protective workwear and personal protective equipment (PPE). The company offers a wide range of products — including high-visibility clothing, flame-resistant garments, workwear, waterproofs, footwear, gloves, head protection, eye protection, respiratory protection, fall‑protection equipment and various accessories — across more than 2,400 models in 32 product lines. Portwest operates an online catalogue and multi-language website, provides retail and wholesale (including delivery direct from warehouses to customers or third parties), and maintains a network of 14 global warehouses to support fast distribution.

📋 Description

• Implementation of Portwest’s marketing strategy and marketing plans in the German market and translating them into integrated, successfully executed campaigns. • Building a solid understanding of competitive dynamics in the market, including key competitors and the most effective channels for brand-building and revenue growth among new and existing customers. • Planning, managing and optimizing paid media campaigns across paid social, paid search and programmatic channels; responsible for budget allocation and ROI/ROAS reporting to increase brand awareness, lead generation and revenue growth in the German market. • Planning, creating and executing email marketing campaigns to nurture and convert new and existing customers. • Implementing social media marketing measures to increase brand awareness and customer engagement. • Planning and managing sponsorship activities aimed at maximizing brand presence and market success. • Developing and implementing joint marketing activities with sales partners to increase reach and generate demand. • Planning and executing trade show activations and experiential marketing activities to showcase the brand and generate qualified leads. • Supporting participation in webinars, trainings and trade fairs as well as following up and activating participant contacts to ensure effective follow-up and conversion. • Creating KPI reports and deriving concrete recommendations for action to support commercial direction and continuous optimization of marketing activities in close collaboration with the local sales team.

🎯 Requirements

• Minimum 5 years of professional experience in marketing, ideally in workwear, protective clothing, personal protective equipment (PPE), industrial or a comparable B2B manufacturing environment. • Fluent German and English skills, both written and spoken, are mandatory. • Demonstrable experience managing paid media campaigns (paid social, paid search/Google Ads, programmatic advertising), including budget responsibility and performance optimization. • Broad experience across multiple marketing disciplines, particularly in email marketing, social media, sponsorship and trade shows, is advantageous. • Strong analytical skills as well as experience in KPI reporting and deriving actionable insights from data. • Confident collaboration with sales organizations, agencies and other external service providers. • High self-motivation and the ability to work independently in a fully remote, market-facing role. • Willingness to travel within Germany to collaborate with the local team and occasional travel to Portwest headquarters in Ireland.

🏖️ Benefits

• Permanent employment contract • Full-time position