Associate Media Director

🔥 2 minutes ago

🌐 Brazil, Argentina, +3 more countries – Remote

🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇲🇽 Mexico – Remote 🇳🇮 Nicaragua – Remote 🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

👔 Director

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Drive performance, strategy, and account growth for major multi-channel paid media clients • Own media strategy, planning, execution, analysis, and reporting • Lead internal, client, and pitch meetings as the paid media subject matter expert • Manage and provide strategic oversight for designated paid media accounts • Meet pacing and KPI requirements and improve performance expectations • Own paid media strategy, project ideation, road-mapping, and testing • Manage 2-3 Media Supervisors, guiding work, delegating tasks, developing skills, and evaluating performance • Identify client goals, priorities, and efficiency requirements with Client Service Managers and the Group Media Director • Increase billing and channel support for existing accounts and expand media coverage for new accounts • Learn new strategies, test new platforms, and expand paid media offerings • Serve as primary internal and external point of contact and escalation for owned accounts • Generate reports, write insights, and communicate with clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Drive strategic ideation and adjust campaign strategies to meet client business goals • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Test, verify, and improve full-funnel structures • Develop effective uses of AI tools to streamline workflows and improve performance • Employ AI technologies to enhance and optimize business processes • Leverage Power Digital's Nova ecosystem • Lead paid media strategy and client performance for 1-3 key accounts while supporting additional accounts • Deliver channel production, account performance, reporting analysis, strategic planning, team meetings, delegation, and team development

🎯 Requirements

• Advanced proficiency in spoken and written English • 6-8+ years of Paid Media experience • Experience managing multiple paid media accounts with $200K-$1MM monthly budgets • Experience developing paid media strategies, project road maps, media plans, competitive research, testing, and measurement frameworks across multiple channels • Extensive campaign management and strategy experience across Google and Bing platforms, including Search, PMAX, Demand Gen, YouTube, and Video • Experience with full-funnel strategy, lead generation, brand awareness, and measuring incremental lift • Experience with Google Analytics and GTM; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish creative testing cadences • Client relationship management experience, including reporting insights and optimizing toward business goals • Team management, delegation, and development experience • Ability to meet stated KPIs, including budget pacing, conversion goals, and on-time deliverables

🏖️ Benefits

• Base salary paid in USD + commission opportunities • Unlimited Time Off available on day one • Fully flex work environment: full-remote, in-office, or hybrid • Healthcare stipend: $50/month to support your healthcare or insurance costs • National Holidays + 2 Mental Health Recharge Days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives