B2B Paid Advertising Strategist

🔥 0 minutes ago

🌐 Colombia, Argentina, +3 more countries – Remote

🇨🇴 Colombia – Remote 🇦🇷 Argentina – Remote 🇧🇷 Brazil – Remote 🇲🇽 Mexico – Remote 🇺🇸 United States – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of campaigns within the assigned book of business • Tie campaign efforts to clients’ broader business goals • Work with account leadership to develop and evolve paid advertising strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute performance marketing through paid social and paid media platforms, including Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads • Build and produce campaigns end-to-end across channels with on-time delivery • Lead optimizations to improve performance against goals • Manage client budgets and advise on budget changes with accurate pacing • Perform quality assurance to prevent errors negatively affecting client revenue • Provide proactive strategy recommendations and surface opportunities and risks • Maintain client testing roadmaps and project-manage experimentation next steps • Escalate performance risks early and distinguish normal fluctuations from account risks • Manage internal strategic communication for client teams and facilitate tactical needs with Specialists • Deliver weekly client progress recaps with performance insights and recommendations • Apply marketing funnel and paid media strategy knowledge to achieve results • Use Power Digital’s Nova ecosystem and AI technologies to optimize business processes • Own performance reporting and communicate strategy • Use data to tell a story and articulate results and next steps to clients and stakeholders

🎯 Requirements

• Advanced proficiency in spoken and written English is required • 2–3 years of digital marketing experience; 1–2 years in an agency setting • Minimum 2–3 years of hands-on experience with at least 2+ paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks • Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefits

• Base salary + commission opportunities • Prepaid Medicine Plan • 15 paid vacation days (PTO) per year • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 17 observed Colombian national holidays + 2 mental health recharge days per year • Legal benefits like Prima, Cesantias • Paid Social Security • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives