Paid Search Strategist, DTC eCommerce

🔥 0 minutes ago

🌐 Colombia, Argentina, +1 more countries – Remote

🇨🇴 Colombia – Remote 🇦🇷 Argentina – Remote 🇲🇽 Mexico – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sweat Pants Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

🤝 B2B

🛍️ eCommerce

Marketing • B2B • eCommerce

Sweat Pants Agency is a growth-focused digital marketing agency known for being the driving force behind several high-growth companies. They specialize in delivering fast and effective marketing results for a diverse range of businesses, from startups to Fortune 500 companies. Sweat Pants Agency offers a comprehensive suite of marketing services including Meta, Google, LinkedIn, and TikTok advertising, as well as email and SMS marketing. They emphasize transparency, client partnership, and adaptability to client brand voices, providing tailor-made marketing strategies that lead to significant company growth.

📋 Description

• Own a set of DTC and eCommerce Google accounts end to end • Serve as strategist, buyer, account manager, and direct client point of contact • Manage monthly budgets ranging from $5,000 to well into six figures • Present results, plans, and strategic reasoning to clients • Audit campaign and ad group structure, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking • Create Loom audit walkthroughs for clients • Separate and manage brand and non-brand activity • Evaluate PMax incrementality and branded volume • Audit Google’s auto-applied recommendations, assets, and sitelinks • Manage Merchant Center hygiene, product titles, disapprovals, promotions, Shopping, and PMax delivery • Manage GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports • Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking • Build landing pages, scripts, reporting, and other tools needed by accounts • Run geo holdouts and evaluate attribution using NC-CPA and NC-ROAS

🎯 Requirements

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts • Proven results that can be explained using CPA, ROAS, revenue, and specific changes made • Experience with Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM • AI-native workflow; already using Claude or an equivalent working tool • Ability to build and ship landing pages using Claude or equivalent • Native or near-native English communication skills • Ability to explain strategy clearly, sell ideas, push back with clients, and raise problems early • Ability to work US Eastern business hours for client calls • Willingness to own accounts, client relationships, funnels, tracking, feeds, and bottlenecks end to end • Bing experience is nice to have • Shopify store experience or Meta advertising experience is a bonus

🏖️ Benefits

• Remote work; can live anywhere worldwide • Flexible schedule outside US Eastern business hours • No time clock; judged on output • Trust and autonomy from day one • Fast feedback • Opportunity to grow into senior strategy and take on more responsibility • Work on real brands with real budgets • Aggressive testing and framework-building opportunities