Paid Advertising Strategist

🔥 9 minutes ago

🇨🇴 Colombia – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

📈 Performance Marketing

🚫👨‍🎓 No degree required

👻 Ghost score 14%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own execution, performance, and growth of campaigns within an assigned book of business • Tie paid advertising efforts to clients’ broader business goals • Work with account leadership to develop and evolve service strategy within the broader media mix • Own reporting, optimizations, client communication, keyword research, ad copy development, bid optimizations, and routine campaign management • Execute performance marketing through paid social and paid media platforms • Build and produce campaigns end-to-end across channels with on-time delivery • Lead performance optimizations relative to goals • Manage client budgets and advise on budget changes with accurate budget pacing • Perform quality assurance to prevent revenue-impacting errors • Make proactive strategy recommendations and surface opportunities and risks • Maintain client testing roadmaps and project-manage experimentation • Escalate performance risks early and distinguish normal fluctuation from genuine account risk • Communicate performance, strategy, recommendations, deliverables, and action items internally • Prepare weekly client progress recaps with performance insights and recommendations • Apply marketing funnel strategy across paid social and paid media • Use Power Digital’s Power Circuit and Nova ecosystem • Leverage data to communicate results and clear next steps to clients and stakeholders • Employ AI technologies to enhance and optimize business processes

🎯 Requirements

• 2–3 years of digital marketing experience • 1–2 years of experience in an agency setting • Minimum 2–3 years of hands-on experience with at least 2 paid advertising channels • Experience with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and other applicable paid advertising networks • Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, campaign strategy, and optimizations • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing • Strong written and verbal communication skills • Strong organizational and project management skills • Self-motivated with a strong desire to succeed • Excellent interpersonal skills • Confidence with client-facing presentations and communication • Strong work ethic and ability to learn quickly and independently • Interest in a long-lasting relationship with a growing company

🏖️ Benefits

• No specific benefits, perks, or compensation extras are stated in the posting • Equal Opportunity Employer commitment and emphasis on diversity and inclusion