Paid Media Strategist

🔥 2 hours ago

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Own the execution, performance, and growth of Paid Search advertising campaigns within an assigned book of business • Manage paid search campaigns across clients in various business types, sizes, and industries, including daily optimizations and high-level strategy changes • Analyze performance data and provide interpretation and action plans based on data-driven conclusions • Manage client budgets and advise on budget changes within paid accounts and across channels based on client return • Determine client benchmarks and implement optimizations to hit client KPIs quickly • Communicate frequently with internal agency teams and assigned clients • Keep current on industry topics and communicate client goals, feedback, and workflow internally • Improve paid media processes and develop new strategies and techniques • Manage vendors for new and support channels • Work toward developing into a senior strategist or account manager • Employ AI technologies to enhance and optimize business processes • Utilize Power Digital's Nova ecosystem for departmental work • Meet KPIs including $9.5k team-member EBITDA, below 10% client churn, and management of 5–6 accounts

🎯 Requirements

• 2–3 years of digital marketing experience, including 1–2 years in an agency setting • Minimum 2 years of hands-on Search Engine Marketing experience • Experience with campaign development and optimization, including bid optimization, keyword research, ad copy development, and paid search campaign adjustments • Significant campaign management experience in one or more of: Performance Max, Standard, Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads • Proficiency in Google/Microsoft Office Suite(s) • Proficiency in Google Analytics • Strong understanding of full-funnel marketing and paid media’s role in the funnel • Strong Excel skills and clear understanding of advanced Excel features • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines • Detail-oriented and organized with strong note-taking skills • Strong enthusiasm, passion, creativity, and commitment to paid media and client work • Entrepreneurial spirit with passion for knowledge and personal growth

🏖️ Benefits

• Base salary + commission opportunities • Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium • 401(k) plan - 4% employer contribution matching • Unlimited Time Off available on day one • Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors • Fully flex work environment: full-remote, in-office, or hybrid • A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck • Employee Assistance Program (EAP) • 12 observed United States national holidays + 2 mental health recharge days per year • Unlimited opportunities for growth & leadership within a rapidly growing firm • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) • Quarterly awards including prize money and recognition for outstanding performance • Opportunities to be involved in company DEI initiatives