Programmatic Media Manager, Healthcare

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🔥 1 minute ago

🌐 Brazil, Argentina, +2 more countries – Remote

🇧🇷 Brazil – Remote 🇦🇷 Argentina – Remote 🇨🇴 Colombia – Remote 🇲🇽 Mexico – Remote

⏰ Full Time

🟢 Junior

🟡 Mid-level

👔 Manager

🚫👨‍🎓 No degree required

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Power Digital Marketing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

👥 B2C

📣 Marketing

Consulting • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Manage designated paid media accounts • Meet pacing and KPI requirements based on account goals and performance expectations • Identify client goals, priorities, and efficiency requirements with Account Managers and the Media Supervisor • Increase billing and channel support for existing accounts and propose media expansion opportunities for new accounts • Learn new strategies, test new platforms, and expand paid media offerings • Serve as the primary internal and external contact for owned accounts, responsible for pacing and performance • Generate reports, write insights, and communicate updates to clients • Maintain accounts through optimizations, structural updates, bidding methodologies, conversion types, and copy revisions • Contribute to paid media strategy for assigned accounts • Design and adjust campaign strategies to meet client business goals and internal objectives • Design and deploy monthly and quarterly tests across structure, targeting, creative, messaging, and conversion • Continually test, verify, and improve full-funnel structures • Report directly to the Programmatic Supervisor and guide strategy, vendor, and client relationships

🎯 Requirements

• 2–5+ years of Paid Media experience • Experience managing multiple paid media accounts with monthly budgets of $200K–$1MM • Extensive campaign management and strategy experience across programmatic ad platforms, including DSPs such as Viant, StackAdapt, Cadent, Illumin, The Trade Desk, and DV360 • Experience with DMPs and other data and ad tech partners • Experience directly managing campaigns and working with managed-service partners • Experience with full-funnel strategy, lead generation, and measuring incremental lift • Experience with Google Analytics, GTM, conversion strategy, and optimization strategy; GA4 knowledge is a plus • Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence • Client relationship management experience, including reporting insights and optimizing toward client business goals • Advanced spoken and written English proficiency required

🏖️ Benefits

• Equal Opportunity Employer • Diversity and inclusion commitment