Senior Marketing Science Strategist

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Power Digital Marketing

501 - 1000 employees

🤝 B2B

👥 B2C

B2B • B2C • Marketing

Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

📋 Description

• Manage overall measurement strategy for a book of clients. • Utilize large amounts of data to identify meaningful performance insights or opportunities for improvement. • Work closely with account teams and clients to develop and maintain long-term strategic relationships. • Present and explain advanced measurement methodologies and models. • Ensure that insights are actionable and tied to client business goals. • Provide strategic advice and insights for ongoing measurement optimization. • Mentor and develop Measurement Analysts. • Drive efficiencies within current measurement and marketing science processes. • Employ AI technologies to increase efficiency.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. • 6+ years of experience in Marketing Analytics and Measurement. • 3+ years of agency experience. • Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations. • Proficiency in R, Python, and SQL. • Experience with ETL tools, such as Funnel.io and Fivetran. • Strong understanding of full-funnel marketing strategies. • Strong communication and organizational skills. • Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development

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