Senior Media Buyer

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Profitable Tradie - Trades Business Specialist

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

🤝 B2B

📚 Education

B2B • Education

Profitable Tradie is a business coaching and training company that helps owners of plumbing, electrical and other service-based trades businesses improve profitability, reclaim time, and build businesses that don’t rely on the owner. They provide tailored programs (for new, struggling, and scaling trades businesses), hands-on events, workshops, online training, free tools and templates, a podcast and a free book to teach systems, pricing, hiring, cashflow and leadership. Their services are focused on practical, results-driven strategies for trades such as plumbing, electrical, HVAC, roofing, tiling and joinery, with proven outcomes and measurable improvements in profit and reduced owner hours.

📋 Description

• Own our paid acquisition across multiple funnels, offers and markets, primarily on Meta. • From campaign structure and audience strategy to testing, tracking and reporting, you'll be responsible for making smart commercial decisions that improve performance. • You'll report to our Head of Paid Ads, but you'll be expected to think for yourself. • Bring ideas. Spot opportunities. Challenge assumptions. • Monitor creative fatigue and refresh winning ads before performance drops. • Build and optimise campaign structures across multiple funnels. • Manage campaign objectives, budgets and bid strategies. • Maintain clean account structures and naming conventions. • Build custom, lookalike and retargeting audiences. • Create exclusion audiences. • Optimise audience performance as campaigns scale. • Manage UTM tracking. • Verify pixel events and conversion tracking. • Run structured creative, hook and offer testing. • Identify winning patterns and apply them across campaigns. • Build dashboards and report on campaign performance.

🎯 Requirements

• Proven experience managing $50,000+ weekly advertising budgets • Strong Meta Ads experience in a lead generation or direct-response environment • Deep understanding of campaign structure, audience strategy, testing and optimisation • Confident using data to make commercial decisions • Experience with attribution and tracking (Hyros experience is a bonus) • Highly organised with exceptional attention to detail • Experience scaling campaigns while maintaining profitability • Bonus points if you've marketed to small business owners, tradies or similar audiences