SVP, B2B Marketing

🕒 April 24

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Propelis

5001 - 10000 employees

📱 Media

☁️ SaaS

🛍️ eCommerce

Media • SaaS • eCommerce

Propelis is a global brand and packaging agency group formed from the merger of SGK and SGS & Co. It provides end-to-end packaging graphics, print and metal decor production, creative and brand strategy, digital commerce, experiential marketing, and content production for brand owners, retailers, FMCG and pharma clients. Propelis also offers technology platforms (like 5Flow) and a unified brand-creation platform (Marks) to streamline packaging and content workflows at scale.

📋 Description

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives. • Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing). • Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships. • Refine the brand story and ensure consistent messaging across all channels and customer touchpoints. • Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation. • Equip sales teams with the tools, content, and insights needed to close deals effectively. • Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts. • Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals.

🎯 Requirements

• 5-10 years of B2B marketing experience with at least 2-3 years in a leadership role. • Proven track record of scaling marketing programs for B2B companies. • Deep expertise in digital marketing, demand generation, and marketing automation (e.g., HubSpot, Marketo, Salesforce). • Strong understanding of ABM, SEO/SEM, content marketing, and customer lifecycle marketing. • Experience supporting enterprise sales cycles and multi-stakeholder decision-making processes. • Excellent communication, leadership, and project management skills. • Data-driven mindset with a strong grasp of key performance metrics. • Bachelor’s degree in Marketing, Business, Communications or related field; MBA a plus.

🏖️ Benefits

• Competitive salary and performance-based bonuses • Comprehensive health, dental, and vision insurance • Flexible remote work policy • Generous PTO • Professional development and training opportunities

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