Product Marketing Manager

Job not on LinkedIn

🕒 May 14

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Pursuit

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

☁️ SaaS

🤝 B2B

🏛️ Government

SaaS • B2B • Government

Pursuit is a B2B SaaS company that provides a pre-RFP intelligence and go-to-market platform focused on the public sector (state, local, and education - SLED). The platform combines a curated SLED data infrastructure, AI-driven buying signals, bi-directional CRM syncs, APIs, and workflow tools (Workspace, Chrome extension, Channel Partner) to help RevOps, sales, marketing, and customer success teams find opportunities 6–18 months before RFPs and accelerate pipeline. Pursuit integrates with Salesforce, HubSpot, Marketo and other tools to automate enrichment, prioritize outreach, and surface renewal and procurement insights for teams selling into government.

📋 Description

• Own Pursuit's positioning, messaging, and narrative across all segments — from first touch to closed-won, into advocacy • Develop and maintain a deep understanding of our ICP: who they are, what they care about, what keeps them up at night, and why Pursuit wins (and loses) • Own and implement pricing in close partnership with Sales and GTM • Partner closely with Sales to build battle cards, talk tracks, one-pagers, and competitive intel that directly accelerate pipeline • Lead product launches end-to-end. Coordinating across product, sales, and customer success to bring new features to market with clarity and impact • Build and execute content programs that demonstrate Pursuit's expertise at the intersection of AI and public-sector GTM, thought leadership, case studies, webinars, and more • Leverage AI tools to move faster: from research and persona development to content creation and campaign iteration • Instrument your work. Define what success looks like, track it, and iterate based on what the data tells you

🎯 Requirements

• 4+ years of product marketing experience at a SaaS company, with a track record of driving measurable impact at scale • Demonstrated ability to build from scratch, you've created category narratives, launch playbooks, enablement programs, and not just contributed to them • Fluency with AI tools in a marketing context (think: using LLMs for research, persona development, content drafts, competitive analysis) and a mindset for continuing to push that frontier • Sharp written communication: you can turn a complex product into a sentence that resonates, and a customer story into a pipeline driver • Experience collaborating directly with sales and owning the feedback loop between field reality and marketing output • Analytical instincts as you know which metrics matter and you're not afraid to kill what isn't working • Bias toward action; you don't wait for perfect information and you thrive in environments where speed is a competitive advantage

🏖️ Benefits

• Do Your life’s work: Our mission is to improve government, benefitting every citizen • AI-First: Work at the intersection of AI, programmatic marketing, and data-driven growth • Backed by top investors: Join a highly ambitious, well-funded startup • Driving Innovation in Public-Sector Engagement: Own and execute innovative, high-impact projects that redefine how businesses engage with public-sector opportunities • Personal Growth: You’ll be challenged every day; your growth will come in dog years