Marketing Coordinator

🕒 April 21

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $50k - $60k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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Questex

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2005

📱 Media

🤝 B2B

💰 Private equity on 2005-06

Media • B2B

Questex is a leading information and events company focused on the experience economy, producing in-person and digital conferences, tradeshows, newsletters, websites, and content-marketing programs that connect professionals and vendors across industries like hospitality, healthcare, experiential technology, and wellness. The company combines live events with data-driven targeting, analytics, and digital communities to help buyers and sellers discover products, learn from experts, and drive business outcomes.

📋 Description

• Support audience acquisition and registration growth for events through email, social media, partnerships, and digital channels • Execute and optimize marketing campaigns in collaboration with marketing and cross-functional teams • Assist in developing compelling messaging for emails, social media, and website content that resonates with key hospitality audiences • Maintain and update event websites to ensure accurate, engaging, and conversion-focused content • Manage and grow social media presence across assigned brands; proactively create content to drive engagement and registrations • Create basic marketing assets using tools like Canva to support campaigns across email, social, and web • Track, analyze, and report on campaign performance; use insights to optimize results and improve audience targeting • Support audience segmentation and persona development to better target key attendee groups (e.g., owners, operators, bartenders, hotel leaders) • Collaborate on onsite marketing execution, including signage, activations, and sponsor integrations to enhance the attendee experience • Leverage speaker, sponsor, and partner content to amplify marketing efforts across channels • Stay informed on hospitality industry trends, marketing best practices, and emerging tools (including AI) to continuously improve campaign performance and efficiency

🎯 Requirements

• Strong written and verbal communication skills. • Strong attention to detail; diligent, proactive, organized, accountable, analytical, and highly motivated team player with solid project management skills. • Ability to learn new technologies, tools, and processes quickly and thrive in a dynamic, fast-paced, high-growth environment while managing multiple projects under tight deadlines. • Strong working knowledge of the Microsoft Office Suite. • Results-driven mindset with a strong desire to meet and exceed expectations. • Bachelor’s degree in marketing, communications, management, or related field (preferred but not required). • 2+ years of experience in marketing, advertising, event support, or client/customer-facing roles. • Ad agency, events, or media industry experience. • Experience using Canva, Adobe Photoshop, or InDesign. • Experience with Omeda (email deployment) or similar marketing technologies (e.g., MailChimp, Eloqua, ActiveCampaign). • Experience using generative AI and AI-powered marketing platforms for ideation, drafting, optimization, and personalization of campaigns. • Demonstrated prompt-writing skills and data-driven application (email optimization, A/B testing, reporting, segmentation), including responsible AI usage practices such as fact-checking and bias awareness.

🏖️ Benefits

• Vacation - 15-20 days depending on years of service • 12 Paid Holidays • Health and Welfare Benefits (medical, dental, vision, life, and others) • 401k, with Matching Contributions to include educational webinars sponsored by our 401K partner • Parental Leave • Online Educational Learning Library of over 16,000 courses for employees to enhance and develop their skills • Cariloop Membership Program to help support employees with the complexities of caregiving • FitOn Health, access to a leading digital wellness platform that offers premium online classes and nutrition guidance. • Wellness rewards and reimbursement opportunities offered thru our medical provider. • Access to Mental Health Resources thru our Group Life Insurance Plan and Medical Provider • Mission-driven culture with an enthusiastic, professional team • Work-life balance • Discounts through various partnerships