Director, Point of Care – Molecular Marketing

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🕒 March 21

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QuidelOrtho

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🔬 Science

Healthcare Insurance • Pharmaceuticals • Science

QuidelOrtho is a global corporation focused on transforming diagnostic data into actionable insights for better health outcomes. They provide a wide range of diagnostic solutions, including at-home COVID-19 testing kits, clinical chemistry, immunoassay products, molecular diagnostics, and automated solutions for healthcare providers. Their products are designed for use in various settings, from home to hospital and lab to clinic, to ensure reliable and quick diagnostic results. QuidelOrtho aims to power a healthier future by delivering real-time, actionable intelligence and industry-leading expertise.

📋 Description

• Manages and directs team of marketing managers responsible for the POC and MDx portfolio • Develops goals with Marketing Director/Managers and provides guidance and support in daily activities • Segments market and develops product positioning, messaging, and selling strategies for the entire POC & MDx portfolio • Develops marketing plans for assigned products to support annual operating plan and guide new product launches • Assesses financial impact of marketing plan and provides data to support management approval • Creates and launches programs and collateral material in line with established marketing plans • Tracks and analyzes sales performance and financial data related to products • Manages Annual and LBE forecasts for assigned product(s) and/or market segments • Drives field strategic initiatives to meet revenue expectations for the POC portfolio

🎯 Requirements

• BS or BA degree; MBA preferred • Minimum of 5 years’ experience in diagnostics industry; 12+ years preferred • 8 years’ experience in sales or product management strongly preferred • 3 years' experience managing and leading a team • Experience in new product development and product launches highly desired • Life Sciences background a plus • Must be willing to travel up to 20% overnight

🏖️ Benefits

• medical, dental, vision, life, and disability insurance • 401(k) plan • employee assistance program • Employee Stock Purchase Plan • paid time off (including sick time) and paid Holidays