Junior Marketing Manager

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Reformer Club

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2024

🧘 Wellness

👥 B2C

📚 Education

Wellness • B2C • Education

Reformer Club is a fitness studio brand offering Reformer Pilates classes and personalized one-on-one sessions in aesthetically designed studios. They provide dynamic group classes tailored to different levels, flexible booking (drop-ins, class packages, memberships), and run an Instructor Academy to train people to teach at their studios. The company positions itself as an urban lifestyle destination focused on strength, flexibility, posture, mindful and holistic wellbeing and community.

📋 Description

• Develop marketing and growth strategies for existing studios and new locations • Plan and manage campaigns, studio launches, partnerships, events and community activations from concept to measurable impact • Appear on camera and take the community along digitally for launches, construction updates and scheduling • Strategically and editorially manage social media channels • Shoot and edit content yourself, analyze trends and develop brand-appropriate formats • Manage campaign and editorial calendars • Represent Reformer Club at studio launches and at new locations • Further develop positioning, tone of voice, personas and the customer journey • Identify brand partners and creators, and build collaborations as well as joint events and activations • Translate data, customer feedback and community insights into measures to increase visibility, conversion and loyalty

🎯 Requirements

• Bachelor’s or Master’s degree in Business, Marketing, Communications or a comparable field • At least two years of relevant experience from a startup, agency, consulting or a fast-growing consumer company, including internships, working-student roles or full-time positions • Strategic thinking, true ownership and a strong drive to execute • A sense for brands, aesthetics, language, social culture and relevant trends • Ability to develop bold, unconventional marketing ideas • Independent, structured and solution-oriented working style • Confident use of Social Media, CapCut, Canva, Microsoft Office and AI • Understanding of relevant marketing KPIs and ability to derive data-driven decisions • Willingness to be on the road and connect people, brands and communities • Fluent communication in German and English

🏖️ Benefits

• Direct collaboration with our founders • Significant responsibility and real scope to shape the role • A steep learning curve and visible results from your work • Free training • Health-bar perks • An ambitious team with genuine team spirit